| dc.contributor.advisor | Ehsan,, Subhat | |
| dc.contributor.author | Tanveer, Quazi | |
| dc.date.accessioned | 2020-08-22T15:51:33Z | |
| dc.date.available | 2020-08-22T15:51:33Z | |
| dc.date.copyright | 2019 | |
| dc.date.issued | 2019-12 | |
| dc.identifier.other | ID 14104090 | |
| dc.identifier.uri | http://hdl.handle.net/10361/13996 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 26). | |
| dc.description.abstract | Rasel Industries LTD (RIL) is one of the most rising force in the automobile sector in
Bangladesh. With a loyal customer base they are the pioneer in providing value for money
motorcycle to the people of Bangladesh. RIL has cemented their position in the 150cc
to165cc segment. RIL is the sole importer and distributer in of Lifan, Victor-R and Motocross
motorcycle in Bangladesh. The brand RIL has their focuses on customer satisfaction and
customer service above their profitability. It has been the key to RIL’s success so far. RIL’s
most famous brand is Lifan. Lifan has some premium bikes in the 150cc-165cc segment. I am
posted as an executive in Sales and Marketing Department. My job is to maintain relation
between RIL and their dealers in Mymensingh division which includes six districts:
Mymensingh, Jamalpur, Sherpur, Kishorgonj, Netrokona and Tangail. In my internship report
I am going to analyze the current market situation based on the overall industry and also
predict the future potential of RIL in Mymensingh division. | en_US |
| dc.description.statementofresponsibility | Quazi Tanveer | |
| dc.format.extent | 27 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Rasel Industries Limited (RIL) | en_US |
| dc.subject | Automobile sector | en_US |
| dc.subject | Customer satisfaction | en_US |
| dc.subject.lcsh | Marketing. | |
| dc.title | Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
