Fanfare: a new trend in digital platform

Abstract

Fanfare is a newly active social commerce platform where people can upload their videos to get their desired brand products easily. It makes a normal user video instantly a shop-able video to the brand. That means normal user product review video transform into a video where brand can give buy button, give user video verification and boost user video. Though their main idea is only centered on uploading a video to the platform and getting the desired brand product, research and development works are also ongoing for providing error-free service to the user. Regarding this issue Fanfare team is working hard to cope with the pace in every aspect with brand and user dealings. Not only that, in every stage Fanfare needs to project the dream to the user. Dream of giving a video where desired brand focus, creating intimacy with the brand and getting rewards from the Fanfare app. That is why if there is any activity of user acquisition there is a necessity of giving at least an idea about the future interest of the Fanfare which is related to the betterment of user experience. It is the main thing to keep the user and brand with us for a long time. The activity of Fanfare is not only focused on the current situation but also for future activity. This report is indicating the overall activity in the company. How social commerce activity is operated is described in the report which will be helpful to get a clear picture of it. Social commerce or other businesses related to e-commerce need to go with the pace with users preferences. They should come up with a new idea to grab the potential user and need to implement the idea as soon as possible.