A study on the ways of efficiency of lead time in apparel merchandising in Versatile Apparel Private Limited

Abstract

This report has been arranged on improving the lead time efficiency of apparel merchandising at Versatile Apparel Pvt. Ltd. which covers all the specifics of my work as a Merchandiser for the period of 2 years, 4 months besides the downsides and welfares of working as a Merchandiser. The first chapter offers an explanation on the topic-origin of the report, objective of the report, methodology, scope and limitations of the report. The second chapter provides a complete overview of Versatile Apparel Pvt. Ltd. in details. Since when the company has started its journey, what are its 4ps of the Marketing mix are all discussed briefly in this chapter. The third chapter covers some of the analysis that I have conducted. A PESTEL analysis on the industry is conducted to find out the macro-environmental factors that can affect the company. The result of which I’ve used to do the SWOT analysis. To understand the company’s internal strength and weakness and to find out the external opportunities and threat, a SWOT analysis is very crucial. I’ve highlighted all the strength and weaknesses that this organization possesses. Also the opportunities and threat the company should be aware of. The Fourth chapter covers my job description along with additional responsibilities. Merchandising is one of the core department of any apparel industry. The detailed methods of my work is provided as a full-proof explanation of my work. The fourth chapter describes my overall reflection and learning in the 2 years, 4 months period. I have provided understandings on both the challenges and benefits of working at Versatile Apparel Pvt. Ltd. The later parts of this report covers suggestions from my part. I have utilized my understanding, knowledge and discernment which I have gathered over the two years' time frame at BRAC University to propose the proposals in light of my perception and learning.