Digital transformation in the value-added services of Banglalink: from classical services to diverse digital services

Abstract

This report provides a view on the telecommunications industry, Banglalink Digital Communications Ltd to be specific and analyses the current trend and changes to determine the transforming nature of the value-added services of this industry. The report begins with a brief description of the industry and organization in general to build a platform for this study. The next chapter tries to provide a view on the overall internship experience working in Banglalink with a view to bridging the gap between the organization description and the overall working experience. This experience of working contributes to the next chapter of the study that illustrates the main project of the report that is to focus on other studies related to this report, portraying the methodologies as well as limitations and the overall analysis and findings regarding the topic based on some expert views and surveys. The key point which this study tries to find out, that is to understand the transformation of this industry has been understood from the overall outcome, that the telecommunications industry indeed is moving towards digital VAS in a very fast pace which is bound to have a major impact in the Telecommunications industry in Bangladesh as well. Consequently, towards the ending of this report, it is recommended to be aware of the dynamics of the industry and take necessary steps to accommodate the future changes by ensuring a solid infrastructure for the industry, which can ensure a smooth transition from the majority of classical value-added services to a digital value-added service ecosystem.