Distribution process, challenges and ways to overcome such challenges for domestic category of Laugfs Gas Bangladesh Ltd

Abstract

LAUGFS Gas Bangladesh is one of the largest LPG Player who is doing LPG Importing, Storing, Bottling, Marketing, Distributing and sales across the Bangladesh. Being the only 100% owned international entity, it has entered the local LPG downstream industry in 2001 with the brand name of Kleenheat Gas. They have grown rapidly over the years, establishing an expansive distribution network across the country. Laugfs has four different product lines which are consumer, commercial, industrial and auto gas. In this report I mainly work with distribution process, its challenges and ways out about consumer segment. Such segment consist of 12kg gas for household. This report, consist up with five individual parts. In the first chapter I discussed about the background of my report. I also explained origin of the report, objective of my report in terms of Broad and Specific Objective, the scope of my study. Like all study, this report has also certain limitations which were in some cases unavoidable. The second chapter is about the industry overview, defining LPG, uses of LPG, company overview such as mission, vision and goal along with their product line and business model of Distribution. Here I have discussed about business model since my report mainly focused on distribution challenges and ways out. Such business model assist to realize the distribution process of LPG industry. The third chapter, is methodology of study which mainly discuss about Data Collection, Sources of Data, Number and types of respondents, Statistical application, questionnaire to collect data. In this report I have used Likert Scale. Questionnaire is also designed on the basis of scale. In the fourth chapter, I have tried to analysis and interpretation of collected data. Fifth and sixth chapter findings and recommendations to overcome distribution problem. And finally end with conclusion. This is all about my internship report which mainly focuses on Distribution Problem and ways to overcome such problems. The key limitations of this report are, short period of time, adequate research experience, limited information about the ICT industry, and confidentiality of some information. Though this report has some limitation, it will help me to fulfill my degree and Laugfs Gas Bangladesh Ltd may find their positive as well as negative sides of their activities.