Partners and drivers attraction and retention strategies of Uber Bangladesh

Abstract

The overall approach of the report is a descriptive one as it goes into the depth and partner’s attraction and retention strategies of UBER Bangladesh. This company widely known as UBER Bangladesh is the leading technology-based Transportation service provider in Bangladesh with more than ten thousand plus cars. To prepare this analytical report both primary and secondary data were used. Among the sources, data mainly collected from the internal annual report of UBER Bangladesh. I have constructed this report under five chapters these are given below. The first part of this report deals with introduction, objective, background, scope, and limitations of the report. In order to understand the marketing performance of UBER Bangladesh on which the report is carried on. The second part includes company profile of UBER Bangladesh. A brief narration of the overview of UBER Bangladesh given on which I selected for my report. This company structure of UBER Bangladesh, vision, mission & objective, working place, working environment, and task list of UBER Bangladesh. The third part of this chapter tries to show literature review, and here describes what factor impact on perpetual performance, why it is important and what does it means and also added the theoretical framework. The fourth part of the report focuses on the population and the sample for the present study, data collection procedures and data analysis. The fifth part includes findings and recommendation. In this part, I am trying to give some suggestion basis for analyzing how to manage the loop fall which affects the performance of the company. The sixth part of the conclusion part tried to put the gist of the report. UBER Bangladesh has passed a long way since it is providing services. Already it has earned strong market leadership position. Hopefully, UBER Bangladesh will continue to hold the position and be perfect in this sector. To keep the leadership position company, need to give more and more attention to the customer retention and development.