Major changes that has been adopted by UCBL
View/ Open
Date
2019-05-08Publisher
Brac UniversityAuthor
Rahman, Md. MushfiqurMetadata
Show full item recordAbstract
United Commercial Bank Limited is a first generation bank which has adopted modern banking facilities and worked for making the bank fully automated. To achieve the desired goal, UCBL has changed and improved so many things. Modern banking system plays an important role in a country’s economy. UCBL has contributed in country’s economy and social welfare with its functions.
In this report, the major changes of UCBL including management, strategies, promotion policies, marketing ways and new products and services like Upay, Agent banking, SME offers etc are discussed. All these actions of UCBL have positive and successful impact on the performance and growth of it. It has achieved a strong position and become a strong competitor for any private financial organization. With skilled human resource and strong technology, UCBL is achieving its goal.
The report was made based on both primary and secondary data. I have gathered primary data from my daily observation and interviewing personnel and secondary data was collected from the website and employee handbook. The report mainly focuses on how latest services and changes were adopted. This report also demonstrates my opinion on these changes of UCBL and provides some recommendations which might benefit the organization.