The procedure of launching brand new homecare products in the country

Abstract

This internship report is written as it is a part of a course and an essential requirement for the students of BRAC Business School. This report illustrates the overall procedure, methods and the steps required to launch brand new home care products in a country. Apart from the launching part, this reports elaborates the branding procedure which is done for an existing product in the market. Also we will find how to bring out individual products for specific targeted group of people. Unilever Bangladesh Limited (UBL), considers women to be a fundamental part of the society. They encourage women for empowerment and thus want to do something to reduce the time, most of the women spent in cleaning utensils and other washing materials. So the idea of launching Vim Liquid arises from there, which will clean 2 times more and will save 30 minutes time compared to other washing bars. So this report will say in details about the launching of Vim Liquid, starting from the survey procedure to the launching program of the product. Unilever Professionals (UPRO), is a part of Global Unilever which serves products in larger quantity. For example in offices, schools, hospitals etc. if they carry out their regular washing of floors, toilets and kitchen by using small packs of detergents. Then it won’t be worth it. The price would be high and they need to purchase these cleaning stuffs in bundle. So, Unilever Professional (UPRO) is going to launch bigger packs of the same product which will to some extend fulfill the demand and at the same time would be cost efficient. So this report also illustrates the overall proceedings of Unilever Professionals (UPRO) in Bangladesh. Another important criteria which this report is going to cover is the idea of launching a special product only for the laundry service providers. The detergents or washing powder ordinary people uses for washing clothes is way different from that used by the laundries. So by making the laundry services providers as target market, Unilever is planning to launch a product which will only be provided to laundries. This specific product won’t be available to shops or supermarket. It is going to cover a niche market. So this report will also focus in this particular segment.