Market opportunity of wafer industries in Bangladesh

Abstract

Meghna group of industry, one of the biggest giant in the market is running 45 companies on its own. Their yearly turnover is USD. 3 billion. With more than 3 thousand business partners they are expanding their business every day. Under their umbrella more than 30,000 employees are working six days a week. This report is based on the market opportunity of wafer industries in a perspective of Meghna group of industries. By reading this report you will be able to have an overall idea about the customer’s opinion as well as the market demand of wafer industries. Moreover this report contain how a wafer should be launched in the market of Bangladesh. Meghna group is the biggest conglomerate in Bangladesh. Fresh has the market opportunity for wafer or not will be discussed in this report. They have huge businesses around the country. It contains market size of wafer industry in Bangladeshi. I have done SPSS analysis as well as used pie chart in order to understand the response more clearly. Meghna group of industries is going to launch wafer very soon. They are going to launch the wafer under the fresh brand umbrella. Wafer is an impulsive product. People don’t want to pay very high for the wafer .There are few flavors which are very common and popular such as chocolate , milk and strawberry flavor . The important part of wafer is the crispiness and the amount of cream and taste. Students are the main target group for the wafer. Pran is the market leader. Fresh wafer need to target the grocery shop as found in the survey. Most of the people buy wafer from grocery shop. Moreover targeting the young people they could provide toy or stickers with wafer.