Importance of social media for Radiance Power Ltd.

Abstract

Social Media platforms such as Facebook, Instagram, YouTube and others have become important dominant force of our life. People go to social media to interact with each other, chatting, stay relevant on recent staff. Social media is evolving as people now use social media not only for interaction, they use social media to spread or even sell their products. With so much interaction in Social media, and popularity, Radiance Power Ltd. wants to utilize on this opportunity. Radiance Power Ltd which was founded in 21st may 2013, has current net value of six Crores (BDT). Radiance Power Ltd. is an uprising power company which is growing every year. Radiance supplies international standard transformers, they provide Lift, Generators, capacitors and other power Engineering products. Radiance power Ltd is also provides solar power system. It is one of many unique features of Radiance, these solar panel collect solar radiation and transform it into electrical energy and it is very popular among existing customers. Radiance ordered their products from renowned country such as UK, USA, China, Germany etc. Ensuring quality products to their customers is the main priority for Radiance. The goal of Radiance is to become one of the top power companies in the country, in order to achieve that goal Social media can play a very significant role. During the survey almost 60.7 % of people Strongly agree or agree that Social Media platforms are essential even for power company such as Radiance. Not to mention about 64.2 % strongly agree or agree that Social Media add values to radiance. As Radiance is not planning to sell their products online, they want to use Social media to get brand recognition and the survey support their plan as 80.1 % believe that Radiance power Ltd. will achieve Brand Recognition with the help of Social Media. There are some challenges and constraints in using social Media. Nowadays everything goes viral pretty fast therefore an unintentional post which can deem as offensive, can hamper Company’s image. Facebook is the most preferable platform for radiance as they believe in order to grave larger attention, Facebook is the place, and according to global stat Facebook is the fastest growing social media in Bangladesh. Therefore, focusing on Facebook would be the right option for Radiance. However, in order to reach mass audience, boosting Facebook page is necessary as it will allow Radiance to reach very large audience at a short time. Though there are some problems and obstacles still there is no denying the fact that Social media platforms are important to radiance Power Ltd to achieve their goals. It can be slow moving process however with proper steps and maximum utilization of social media, it can increase Radiance’s brand image significantly.