Profitability analysis and premium banking performance of BRAC Bank Limited

Abstract

BRAC Bank Limited began its adventure since 2001 and from that time, it was the quickest accomplished Bank in Bangladesh and driving in the business banking Industry. In my report, A Comparative Study on- “Profitability Analysis and Premium Banking Performance of BRAC Bank Limited”, I endeavored to make sense of, how much benefit BBL has earned throughout the most recent five years and furthermore the Profitability Ratios. To dissect the Profitability, I had to work with various proportions for example ROI, NPM, ROE, ROA. As it is a comparative report, I attempted to contrast BRAC Bank's gainfulness with other Competitive Banks like-United Commercial Bank, City Bank, Mutual Trust Bank and Eastern Bank Limited. To make the investigation increasingly compelling, I have dissected the profitability of the referenced quickest developing banks and attempted to indicate their performance in the focused financial industry in Bangladesh. From that point forward, I attempted to recognize the explanations for good and bad times likewise the change for specific proportion. However, Premium Banking, otherwise called "Private Banking" is the Sector from where banks get the fresh fund and the deposit is enormously huge. I had the solid learning and establishment about this specific area as I worked for three months in BRAC Bank Head Office. So I additionally attempted to examine the Premium Banking industry while working in Retail Banking Division. Is this investigation, I have likewise done the near examination on BRAC Bank's Premium Banking Sector and contrasted the investigation with other bank's Private Banking Sector. Different banks are-Standard Chartered Bank, UCBL, City Bank Limited, MTBL, Eastern Bank Limited Prime Bank and Dutch Bangla Bank Limited. Not just that, I have also investigated most recent multi year's profit from Premium Banking division and ultimately attempted to coordinate the examination with the Profitability of BBL as a whole. This specific relative investigation will help BBL to recognize the situation of different banks, what is their performance level, what are the explanations for their gainfulness, how BRAC Bank is getting along in the course of the most recent five years, significance of premium banking for new assets and furthermore the zones where BRAC Bank can make the improvement. At last, I have done the SWOT Analysis on the referenced regions with the goal that it is simpler for