dc.contributor.advisor | Haque, Shamim Ehsanul | |
dc.contributor.author | Shihab, Shafayat Khan | |
dc.date.accessioned | 2019-05-19T05:15:45Z | |
dc.date.available | 2019-05-19T05:15:45Z | |
dc.date.copyright | 2019 | |
dc.date.issued | 2019-04 | |
dc.identifier.other | ID 15104008 | |
dc.identifier.uri | http://hdl.handle.net/10361/12076 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 35). | |
dc.description.abstract | Arla Foods, world’s fourth largest producer of dairy products which stepped into
131st year in 2019 has been the top manufacturer of dairy goods in Scandinavia.
In addition, with a tagline of “close to nature” Arla’s motto is to provide the best
quality products to its consumers. 12700 farmers from the European countries
like Denmark, Sweden are the actual owners of this organization.
Arla has been remarkably famous to people of Bangladesh for last five decades.
Arla’s Dano has been awarded with best Brand Award for consecutively 4 years.
Though It has not been on the top of market share. However, it has always been
on the top of its consumers mind because of the Quality.
The key objective of this study is to provide a depth analysis on the Distribution
management of Arla Foods Bangladesh Limited. In addition, the study also
mentions about the alignment of Route to Market Function, Field Force
management, Sales Force automation with Distribution Management. From the
report we find the factors behind the Coverage expansion, increase of sales and
Developing the Sales force.
To start with, RTM plays a vital role in terms of managing the overall Distribution
System by enabling different projects to improve and sustain the effectiveness
of the system. However, there are 115 Distributors and 83 sub distributors of
Arla operating in 9 regions. Seventy distributors adopted the Sales Force
automation technology.
The whole report Includes parts like introduction, objective of study,
methodology of study, Company overview, Insight of the study,
recommendations and conclusion. | en_US |
dc.description.statementofresponsibility | Shafayat Khan Shihab | |
dc.format.extent | 35 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.rights | Business logistics | |
dc.subject | Distribution management | en_US |
dc.subject | ARLA Foods Bangladesh Limited | en_US |
dc.subject | RTM | en_US |
dc.title | Distribution management from ARLA Foods Bangladesh Limited | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |