A deep dive into the branding strategies of Daraz Bangladesh Limited

Abstract

At the end of the first decade and in the beginning of the second decade of 21st century, e-markets started their journey here in Bangladesh. However, a big number of people still fail to understand the exact meaning and operations of E-Markets. Most of the people still believes that, the product sold from an e-market is more likely to be manufactured and delivered by that particular e-marketing brand. Whereas, e-markets actually is an online platform, where sellers get the opportunity to display their product in the website of a particular e-market place, and the buyers can chose and buy products from the products displayed by sellers. Actual e-markets have nothing to do with manufacturing or sell products anyway. E-markets just integrates buyers and sellers in a common platform. The best part of e-markets is, buyers don’t need to go to buy things physically. They can order products online. Moreover, based on their order, delivery team delivers their desired product to the buyers on time. In this report in chapter number-02, a detail introduction on this relatively new company has been elaborated for people’s understanding purpose of how Daraz Bangladesh LTD works. As mentioned earlier, that the idea of e-commerce is still relatively new in this country, therefore, marketing team of Daraz Bangladesh LTD had a huge job on their shoulder to make mass people aware of the idea of e-market. Keeping the fact in head, marketing team of Daraz Bangladesh LTD has been segmented in multiple different departments. Every department has different responsibilities to pull off the smooth operation of the company. For a clear portrayal of this fact, entire operation system of Daraz Bangladesh LTD has been elaborated in chapter number-3. Branding is the heart of marketing which connects directly with the mass people. Daraz’s brand name has not been established overnight. In order to establish the brand name of Daraz, branding team had to work hard with utmost integrity. The strategies Daraz followed in order to establish their brand has been elaborately discussed in chapter number-4 of this report. Daraz Bangladesh Ltd is known as the largest E-commerce site in Bangladesh. Daraz is slightly different than other existing market places of Bangladesh because of their multinational operation in many other countries including Pakistan, Myanmar, Nepal and Sri Lanka. Moreover, Daraz Page | v Bangladesh Ltd has recently been bought by Alibaba.com; one of the largest E-Commerce site of the entire world. Besides, Daraz Bangladesh Ltd is the only E-Commerce site, so far, who owns their own product delivery service team. The facts written in this paragraph are not coming from imagination. This facts are backed by a descriptive survey designed with in-depth interview. The interview question and its results have been shown in chapter number-5. In other words this report, named A deep dive into the branding strategies of Daraz Bangladesh LTD has portrayed a picture of branding strategies of the company and has shown the effectiveness of the claim of the company along with mass people’s response.