Marketing practices & service gap of Union Bank Limited, Banani branch

Abstract

Union Bank is offering wide arrays of services to its customers. Every branch of Union Bank is propelling these services to the customers. It is interesting to see how they are operating, what is customer’s perception towards their service. This bank is taken charge and controlled by Bangladesh bank and all the guideline and the whole thing checked by Bangladesh Bank. In the first part I have tried level best to give a clear idea about Union bank limited and its mission vision, corporate strategy, hierarchy which helped me to develop this report. In the second part I have written my internship role part and the activities I have seen and practically did during my internship times which helped much to get a idea how a bank works. During this time, I came to realize dealing with customers, pleasing them is requires special skills and a deep understanding of customer’s mind. Union Bank has set some code and conducts for all its employees to follow. Bank is committed to make customers leave bank with a hassle free, contented experience. Lastly I conclude my report with project part where I tried to show marketing practices and service gaps of union bank. Where I have found some gaps and came up with recommendation which may help tp fulfill the gaps. Union Bank is a financial institution, which may not have been in market for long time, but they have been showing impressive growth over the years. Their quality service and diverse range of products already have left good impression on customer’s mind. To be a market leader in long run they need to keep improving in all aspects of their service.