ACI foods, analyzing company situation in terms of customer responsiveness
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Date
2018-12-13Publisher
BRAC UniversityAuthor
Mahjabin, NusratMetadata
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The report is prepared in order to have an overall idea about the audit functions of ACI Limited. Initially, the different types of audits conducted by RMIA has been discussed leading into the whole audit procedure. However, the report also gives an emphasis on the customers’ perception about the products of ‘ACI Foods’. It discusses about the reasons why ‘ACI Foods’ have been facing challenges since its inception in 2006 and the customers’ expectation from them. Moreover, the survey conducted over customers and retails have also been reflected here in order to have an overall insight about the matter. Thus the findings of the study might be helpful to take further step on the market offerings.