Customer satisfaction at foreign trade department of Bank Asia Limited, Mohakjhali branch.

Abstract

Bank Asia Limited is well known for its bankingsuperiority in Bangladesh. It has a well-established foreign department and the bank is escalating very swiftly. As I have done my internship from foreign Trade department. So the report has designed on customer satisfaction at foreign trade department of Bank Asia Mohakhali Branch. The purpose of this term paper is to evaluate quality of service of foreign trade department in Bank Asia Limited, Mohakhali branch. I have used the acknowledged and applied method Service Quality Method (SERVQUAL) to recognize the service quality of Bank Asia Limited and to improve customer service. In the first part of the report it includes about the brief overview of the bank. Bank Asia Limited is one of the top from the 3rd generation banking industries. Which was established in 1999 and later on listed in Dhaka Stock Exchange and Chittagong Stock Exchange respectively on 23rd and 24th September in 2003. At present it has Own - 48, Shared-240 (Q-cash), Cash Link (125+) with 178 branches. In the second part of the report I have deliberated about the experience that I had during my internship period at Bank Asia Limited. The journey of working in Bank Asia Limited was enormous. I feel glad that I had the opportunity to work in Foreign Trade Division. In the third part I have discussed about the foreign trade department and their efficiency to raise customer satisfaction. At the end I have added some recommendations which, from my point of view will help Bank Asia Limited to be more successful. Basically it is a research based paper which consists of the review and response from the clients of Bank Asia Limited. The report echoes my knowledge, learning and experience from internship which will improve my skills in banking sector.