Digital marketing communications program of FCB BITOPI Advertising Agency

Abstract

Digitalization makes our life more comfortable and every day we are getting the benefits of it. In this digital era I felt very happy that I got the opportunity to work with Bitopi Advertising Agency which is one of the oldest and renowned advertising agency in Bangladesh. I have joined at Bitopi as an intern in digital marketing sector and started working from 10th September 2018. Besides, lots of new people, new working environment, new journey all together it was a great experience for me. According to work experiences, I came to know about some specific area of digital marketing. Likewise, I got to know that how digital marketing agency run their business and how digital agency deal with their clients. The proper information about digital marketing of Bangladesh and also helped to know about the current situation of digital marketing agencies of Bangladesh how this sector is bombing. Here, I have tried to give the information of an agency and their ways of their work. In this report, I also discussed about my job information and my experiences in digital marketing has become very popular in our country. In Bangladesh the number of marketing agencies are increasing day by day but the number of talented and well trained people who are experts in this sector are not increasing. So I have tried to find out some solutions throughout my survey research work regarding digital marketing sector of Bangladesh which I have given at the last part of this report. We are living in a modern world and it is changing frequently. People are also changing their lifestyle along with their needs. In Bangladesh digital marketing has become very popular and flexible rather than other markets. The number of population In Bangladesh is huge and brands are not enough capable to reach their customers with their fixed manpower. So, they hired agencies for their marketing. The agencies helped the brands to reach their customers. Likewise, consumer can easily about the brands. So, the buying and selling process between buyers and sellers also done by agency peoples. So, digital marketing is getting popular rather than other markets. Therefore, one day Bangladesh will be technologically advanced in the coming days.