Impact of digital marketing in Bangladesh

Abstract

Software Shop Limited (SSL Wireless) started its journey in 1999 as an associated company of one of the biggest garments exporting groups in Bangladesh, Concorde Garments. Since then it has come a long way contributing in the IT education sector, later from the year 2007, it revamped as SSL Wireless and started focusing on the domestic software development and telecommunication VAS business. In the first chapter I discussed about the background of my report. I also explained the objective of my report, the scope of my study, the methodology of the study and research instrument in preparing this report. Like all study, this report has also certain limitations which were in some cases unavoidable. The second chapter is about the company overview such as mission, vision and goal along with their product line, business model and communication tools. The third chapter, is consists of current situation of Digital Marketing in Bangladesh. In the fourth chapter, I have tried to present case studies based on Digital Marketing. Finally, in the last chapter, described some recommendations based on what I have found while working in the organization since June, 2017. This is all about my internship report which mainly focuses on Digital Marketing of Software Shop Limited. The key limitations of this report are, short period of time, adequate research experience, and limited information about the ICT industry, and confidentiality of some information. Though this report has some limitation, it will help me to fulfill my degree.