Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd

Abstract

Thakral Information Systems Private Limited established back in 1997. TISL is pioneer company in IT industry in our country. TISL is experienced in large IT project management and delivered a lot of complex solution to various customer across different industries. As a result of this, TISL is a reputed and trusted IT solution provider in our country. TISL has a wide variety of reputed international product portfolio and skilled workforce to meet the customer’s IT requirements. This report contains mainly two different parts. In part one, I have studied on organizational overview of Thakral Information Systems Private Limited. And in second part, the project part consists of seven sections. In first section, I have discussed the introduction of the study with background. Where I mentioned the reason to working on this report, main problems for which the report is done and scope and delimitation of the study. In the second part, while working on this report, I reviewed the literature. Literature on branding and brand positioning, brand elements, why brands matters etc. Research methodology is illustrated in the third section. Then I further studied and analyzed the information of industry, PESTEL analysis and SWOT analysis. At fifth section, I mentioned the findings of the study that mainly illustrate the growth and opportunity of ICT industry. In section six, I stated few recommendation in my opinion where there is a scope of improvement. Lastly in section seven, in conclusions, I would say while working on this report to fulfill the academic requirements, I have gained better insights of brand image of being a reputed company and I learned the product offering as per the requirements and value proposition of customers. Finally, TISL is a reputed and trusted company, whom are experience and expert at providing and fulfilling the solution as per customers desired outcome.