B2B business strategies of freight forwarding industries in Bangladesh and their operation: an in depth study of KUEHNE + NAGEL Bangladesh Ltd.

Abstract

Internship is a mandatory program that all the Bachelor’s students need to complete and it was mandatory for me to complete my graduation. As today’s business environment is dynamic which keeps changing so it is very hard for a student of Bachelor of Business Administration to analyze the critical job environment. For that reason it is quite mandatory to go through the practical knowledge at the same time theoretical knowledge. So that I can go to the corporate world with full confident and can be successful in that life. After completing my four years Bachelor of Business Administration program, I was sent to have practical knowledge in real job environment as a part of my academic program as I already had all the theoretical knowledge about different things. In this internship report I tried to focus my practical knowledge regarding Sales of both import and export of KUEHNE + NAGEL Bangladesh Limited. My internship topic is “B2B Business Strategies of Freight Forwarding Industries in Bangladesh and their Operation - An in Depth Study of KUEHNE + NAGEL Bangladesh Ltd.”. Here in this internship report I tried to cover the aspects of sales and operation process of KUEHNE + NAGEL Bangladesh Limited. At the point when a business chooses to export or import their items they before understand that they need to manage the various obstacles that must be defeated to deliver the item to the end client. By and large, a business will look to a master, called a freight forwarder, who can deal with these barriers. Bangladesh is a developing nation however meanwhile it contributes little projection of general exchange volume. As indicated by the report of Bangladesh Export Promotion Bureau, Bangladesh send out $16.20 billion in 2010 while imports are $19.76 billion. KUEHNE+NAGEL Bangladesh Limited began their journey in Bangladesh from 1997. From that point forward it has been catching the No 1 place in freight sending industry of Bangladesh. KUEHNE+NAGEL Bangladesh Limited is operating their business by using two medium of freight forwarding. One is sea freight and another one is air freight. Here in this report the business strategies and operation of KUEHNE+NAGEL Bangladesh Limited is discussed with details.