Investment on sport industry by the telecom operators of Bangladesh: an overview of Robi Axiata Limited

Abstract

The study is based on the investment on sport industry by the telecom operators of Bangladesh. The report starts with an overview of the Telecom industry of Bangladesh focusing on Robi Axiata Limited (Robi). The next part which is related to my job responsibilities as an intern at Robi. Then, a complete quantitative technique has been applied to conduct this research. This report illustrate the investment on sport industry of the telecom operators of Bangladesh: An overview of Robi Axiata Limited in reference to the media expenditure and gross rating expenses of television media of the mobile operators of Bangladesh for the period of April 2017 to March 2018. To analyze investment on sports by the telecom operators of Bangladesh an analysis of media expenditure and market share of the telecom brands has been conducted. The study is based on the variables gross rating points, nominal gross rating points, total spots of the television media, total time, average duration, share of voice, share of expenditure and return on investment. Further, this report also shows the comparison of all categories of spots of television media of the mobile operators and separate portion on sports investment interpreted in total cost, total minutes and total, gross rating points. From the result, it can be stated that Robi Axiata has better performance in sport sector where return on investment (ROI) is 118% which is higher than in all genre media type text. However, all other telecom operators are doing well in this sector as well. The ratio of ROI is quite higher than all category of media text. To further study a long term approach on all media can be done to get more specific result on which sector is beneficial to invest. Lastly, the report also provides recommendation for further betterment of the Telecom industry of Bangladesh focusing on Robi Axiata Limited