Effectiveness of digital marketing through social media campaign

Abstract

It is often seen that purely sports based news portal or journals are missing from the mainstream media in Bangladesh. There are the cricket fans and then there are fans of European football clubs who have a daily demand for such news but often get aggregated news from the mainstream media in Bangladesh. Top of that, we have an ever evolving local sports culture including local football and various other games. Interesting things are happening every day in these areas but there are very few places where you can go and find news about all these things. PAVILION is one of the leading digital Sports online portals in Bangladesh. I‟m so happy that I have done my internship here. Throughout my internship period I have learned lot of digital campaigns strategies from here. I got the opportunity to deal with one of the leading tele communication brand regarding the FIFA world cup campaign. So in my internship report I am trying to explain the effectiveness of digital marketing campaign through social media, their duties and responsibilities to followers and readers. Pavilion is managing BCB digital footprint, along with the website and digital platforms of Rajshahi Kings as a vendor. Pavilion team plans to manage the Sports PR team, send a reporter to other sports which they already do for cricket matches. As we go inside the report, we will find how Pavilion started its journey back in 2014. How they overcome all the difficulties and give me the task included the Digital marketing-related issues e.g. how to communicate with the facebook Pavilion group members, how to make contents and write copies, how to design post, managing plans, how to attend followers in social media, how to promote ads, how to make brands reports, etc. so that I can learn these basic issues regarding Digital Marketing. Since our main goal was to analyse the marketing strategy therefore we will be analysing more about their marketing department and discuss about their activities and department structure. This report will also help us to know about my attachment with the marketing department as an intern along with my learning and benefits. After proper analysis of the marketing strategies we will try to reach to a conclusion followed by recommendations.