dc.contributor.advisor | Hossain, Kamal | |
dc.contributor.author | Mahmud, Sunvy | |
dc.date.accessioned | 2018-10-23T05:51:50Z | |
dc.date.available | 2018-10-23T05:51:50Z | |
dc.date.copyright | 2018 | |
dc.date.issued | 2018-08-03 | |
dc.identifier.other | ID 13104209 | |
dc.identifier.uri | http://hdl.handle.net/10361/10745 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 34-35). | |
dc.description.abstract | It is no surprise how the definitive guide to mastering the art and science of email marketing is
increasing vividly. With time, email is also evolving and contemporizing rapidly. Altering the
old concept with more prominent and extraordinary ideas, which leads to the significance of
elastic email. Elastic Emails make the marketing channels more effective for both the brand
and consumer. It helps to communicate directly with the brand to consumer. Many with the
brand to the consumers along with the information how many of them actually received the
mail and what number of emails bounced back. Customers loyalty, repeat purchases and
referrals can be achieved by few factors like reading email on the smart phone, get on the point
quickly and encouraging readers to interact with the email information which include links that
take recipients to informative pages on website. This digital strategy complements the font size
of the text, headlines, the length of the content, so the reader do not need to scroll down the
second page and videos with portrait dimensions that fit on the screen makes it more user
friendly. A free shipping for limited fine or splendid deals can be offered the customers which
will make them to leave reviews about items purchased recently and helps to promote items
related to recent purchases. Emails can be automatically generated by the computer software,
which makes it easier to send mails to the recipients. Offering podcasts technique is an
outstanding idea, it provides helpful information and as a soft seller. Successful E-mail
marketing has some essential steps to follow, like, the offer that is appealing subject line that
will get the recipients to open the email, stay on message along with headline and email body
send campaign when the prospects will most likely to read it, and easily forward able to others.
Email marketing is one of the most budget friendly and fastest growing communication
channel.
As we go inside the report, we will find when Bytominer started their journey and how they
are growing fast by minimizing difficulties. Since our main goal was to generate and find out
possible clients and analyze it how do it in better, quicker and faster way. During my internship
period after analyzing I found out Elastic Email is a very possible and beneficial for Bytominer.
After a proper analysis, we will try to reach out a conclusion followed by recommendation. | en_US |
dc.description.statementofresponsibility | Sunvy Mahmud | |
dc.format.extent | 35 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | E-marketing | en_US |
dc.subject | Email marketing | en_US |
dc.subject.lcsh | Internet marketing. | |
dc.title | Developing E-marketing by using a better email delivery platform. -Elastic Email | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |