Implication of service marketing in POS (point of sales) acquiring business of BRAC Bank Limited

Abstract

Commercial banks have a fundamental impact in the economic advancement of a nation. As a completely operational commercial bank BRAC Bank Limited has developed as a market pioneer in the private banking sector, changing the example of SME financing by achieving unexplored market niches. This report is set up as a requirement for the successful fulfillment of my internship program at BRAC Bank Limited (Head Office). This report has been prepared into two broad sections: First part comprises of a short depiction about the association, corporate Mission, Vision, Values and CSR Activities. This part likewise incorporates a short insight about the everyday obligations and duties that I was required to execute as an intern. The second section depends on the point of this report "Retail Banking Division and POS Acquiring business of BRAC Bank Limited". As a part of the internship program I found the opportunity to work for a time of three months in the Merchant Acquiring Department under Retail Banking Division of BRAC Bank Limited. Amid this period, I have found out about this association and the activities that are led by the retail banking division and Merchant Acquiring Department. There are a few departments under the retail division. The second part of this report includes every one of the departments under retail banking alongside all the distinctive products and services offered; Current accounts, Savings accounts, Term Deposits, Loans, and Debit/Credit Card services and overall function of my department. This division additionally works on the priority banking segment which incorporates Premium Banking and TARA-Women Banking giving customized banking services to particular market sections. Finally, the report ends with some positive and negative discoveries from my general understanding as an intern of BRAC Bank Limited. Every department in retail banking works codependently and together they are growing new business thoughts and taking the bank's standards of retail business higher than ever.