Influence of corporate and regulatory affairs department on different marketing schemes in Banglalink Digital Communications Ltd.

Abstract

Banglalink Digital Communications Ltd. is one of the largest telecommunication operators in Bangladesh where my internship was completed successfully. The internship report is about “Influence of Corporate and Regulatory Affairs Department on different Marketing schemes in Banglalink Digital Communications Ltd.” This report includes the background of Banglalink and its activities including its history and the management team. Besides, the mission, vision and objectives of the organization are briefly focused too. Before highlighting the main topic, the report portrays a clear picture of the Corporate and Regulatory Affairs department where the six units and their activities are mentioned. The main purpose of this report was to create an understanding of the influence of Corporate and Regulatory Affairs department on the marketing activities. For this, the activities undertaken as an intern were explained meticulously. The responsibilities taken were linked with the topic which showed the relevance and impact of the academic knowledge and practical experience at Banglalink. Moreover, the whole report repeatedly talks about the culture and work environment of Banglalink which shows how it maintains good relationship with internal and external stakeholders. Lastly, the observations I had through the internship were discussed too which included some scopes and constraints. Some recommendations were also made for the constraints or difficulties faced in this journey based on the findings. All the information in the report were collected and presented through practical experiences, previous study and reports. Many information was collected by asking the employees directly while working as there was no previous report or study related to this topic. The team members throughout the journey were really helpful and co-operative because of which the report got a standard shape and was possible to prepare on time.