Business development activities and exposure of Sheba Technologies Ltd.

Abstract

In this era, a new notion has developed around the world and had structured its way into several organizations day-to-day. That idea is known as “Digitalization with Software resolution”. This concept is emerging for Bangladeshi software companies to compete assuredly among them, which they can stand by promoting in a digitalized further. (Ahamed, 2014) Stated that, in Bangladesh large-scale automation projects were implemented in sectors like banking, telecom, pharmaceutics, garment and textile which have increased the domestic demand for software and ITeS. One of them is Sheba Technologies Limited (STL), was formed to participate in various exciting opportunities, associated with the efforts of the Government to transform the country into Digital Bangladesh. STL is a subsidiary of Sheba Group which has over 20+ years of management experience with proven track record in rendering technologically advanced products and services. I joined STL as an Intern on Sunday, 3rd May 2018. I joined in the Business Development department of this organization based on my course in BBA. Now I have completed this report for my graduation to be completed. I am the only intern at Sheba Technologies Limited (STL), also managed the Business development activities of Sheba Technologies Limited (STL). A question might arise that why my report not includes detailed account of STL. Aimed at this I would say STL just started in January 2015 and there isn’t much development on the organization and other than the little pieces of information the rest activities of STL. This report is ultimately very informative which heavily an overview on the business development activities and the research on a challenge of public exposure of Sheba Technologies LTD. Apart from the report’s emphasis on technological amplification, there is also opportunity for knowledge about the entire business (STL) as a whole from its beginning to the very problems the company is facing along with recommendations which can help the corporation be a better participant in the software industry. I have conducted a survey on a topic “Business Exposure of Sheba Technologies LTD” and showed the results with the justifications. The survey was conducted by non-probability sampling technique because the exact population size was unknown. 7 All in all, I have also mentioned some challenges of facing some kind of identity crisis about the brand name and in what ways can that be improved. Challenges or limitations will always be there in every association but there will also be present scopes for improvement and do better further. Presence of flaws are very natural but there should be enough strong points to overcome those flaws. Lastly there will be summary of the discussion of the report but with more of a concise and recommended mode.