Effect of rebranding on the customer satisfaction of Foodpanda Bangladesh Limited

Abstract

Online food delivery portal is a platform where people can log in to find a wide a range of restaurants where they can place their order and receive their favorite meal at their doorstep. It has been merely three years that this service kicked off in Bangladesh with a boom. Internet has revolutionized the modern world bringing forth everyone to the digital world. Development in technology has made everything quite futuristic. Recent study showed how much tech savvy people has become and relies on convenient ways of living. At the present time, where speed and mobility rule the world, digital technology has made everyone’s life so much faster and easier. This online world has transformed even one of the ancient practices of human kind; eating. Foodpanda Bangladesh Limited is a German based company that was established in Bangladesh in December 2013. Initially it was founded by Rocket Internet, a European internet company that is well known for building startup and keeping shareholdings in various model of internet-based retail industry. However, on 13th February 2017, it sold the worldwide brand Foodpanda to its German competitor Delivery Hero. After the acquisition, Foodpanda was merged with another food delivering online company named Foodora and went through a major rebranding. In this report, I tried to focus on the customer perspective of Foodpanda Bangladesh Limited after their rebranding took place since their service has change on various dimension. Rebranding is one of the many techniques to introduce a business to customers uniquely. The purpose of this report is to justify the current customer satisfaction of Foodpanda Bangladesh Limited and compare the result with their previous data to assess the change in their performance