A study on the customer satisfaction at Prime Bank Securities Limited
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Date
2018-04-05Publisher
BRAC UniversityAuthor
Ali, SanjanaMetadata
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Customer satisfaction is the main key driver of any organization. If the customers are not
satisfied with the service provided by the organization then the whole organization is at risk. In
my report I have tried to focus about satisfaction level of the clients of Prime Bank Securities
Ltd. The title of the report is “A study on the customer satisfaction level of Prime Bank
Securities Ltd.” To prepare the report my job was to know about the customer’s perspective
towards the firm and that was done by direct interaction with the customer, also by preparing a
survey questionnaire focusing on different variables.
The variables were selected through analyzing the firm and from the variables ten questions were
prepared. After completing the primary interview with the clients and receiving the survey
results the data is analyzed and the findings of each variable are also discussed in this report.
After that what steps could be taken that is also suggested in this report. It came to know after
completing the report that customers are mostly satisfied with the services provided by the
company. Though they said that they have faced some problems while trading, but majority of
them are satisfied with the overall services. This report will also help to know at which part the
company needs improvement and what the clients really wants from the security firm