| dc.contributor.advisor | Adrita, Ummul Wara | |
| dc.contributor.author | Hossain, Md. Imran | |
| dc.date.accessioned | 2018-05-30T05:19:51Z | |
| dc.date.available | 2018-05-30T05:19:51Z | |
| dc.date.copyright | 2018 | |
| dc.date.issued | 2018-04-07 | |
| dc.identifier.other | ID 13104174 | |
| dc.identifier.uri | http://hdl.handle.net/10361/10221 | |
| dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 23-26). | |
| dc.description.abstract | This is an Internship report based on the research on Relationship Quality between Philip Morris
Bangladesh (PMB). PMB has been doing business in Bangladesh since 2008 and they are now
the second largest market share holder after British American Tobacco Bangladesh (BATB).
Here I will be measuring the quality of the relationship between the retail customer of PMB and
their sales representative. To measure the level and the quality of the relationship I will be using
12 variables. Using this research PMB will be able to make their relationship between their retail
customers more strong and they will have a better idea of what their customers want and need,
are they satisfied with how things are or not. | en_US |
| dc.description.statementofresponsibility | Md. Imran Hossain | |
| dc.format.extent | 26 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC Univeristy | en_US |
| dc.rights | BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Philip Morris Bangladesh Ltd. | en_US |
| dc.subject | Customer service | en_US |
| dc.title | An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | BRAC Business School, BRAC University | |
| dc.description.degree | B. Business Administration | |
