Online shoe purchasing trend in Bangladesh

Abstract

Bata Shoe Company (Bangladesh) Limited is the first MNC that has operated its business in our country. Now it has the most rigorous distribution system in Bangladesh. It has been awarded for the best footwear band for last five years. With the passage of time, way and process of business changes. And Bata Bangladesh has also adopted it with the modern technology and started to serve its customer online. I have completed my internship at Bata Bangladesh and I got the opportunity to have a real life experience at the online consumption of footwear. And my topic resembles the current scenario of online shoe purchasing trend in our country. Though the concept of selling goods online is not a modern concept, however people still like to buy shoes from brick and motor stores. The want to touch and feel it before buying it which is very natural. However the habit is being changed gradually and online retailers have a very good opportunity to grab the market. To make it more successful online marketers cannot compromise with the quality as well as they need to gain trust in public mind. If they can ensure these with extra ordinary customer service; they can thrive the market indeed.