Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.

Abstract

Below the line marketing is the most effective and efficient media to reach the target group. It helps the organization to reach its target group where mass media is not available or not an appropriate way of approach. Below the line marketing focuses directly on the target group and thus drives its activities to get a better exposure and it is very popular form of marketing to the businesses, from a start-up business to a well-known established business. Asiatic Experiential Marketing Limited is successfully involved in below the line marketing for the last two decades which has enabled them to practice below the line marketing in various different ways that led them to achieve the success and brand value they have now. It is one of the biggest and leading marketing agencies in Bangladesh. Due to the excellent service provided to the clients, Asiatic Experiential Marketing Limited is the first choice of the renowned brands like- Pepsi, Unilever, British American Tobacco Bangladesh, Grameenphone, Banglalink, Robi and Airtel. Asiatic Experiential Marketing LTD. is expert in providing service of event management and also activation. By following a systematic work process, Asiatic Experiential Marketing LTD has become one of the leading agencies and set an example in the agency industry of Bangladesh. The report is based on ―Event Marketing and Its Impact on Tourism Industry: In the Perspective of Asiatic Experiential Marketing LTD.‖ The purpose of this report is to have the idea of events activity and its impact on tourism.