Brac Business School (BBS): Recent submissions
Now showing items 341-360 of 4790
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Measuring customer satisfaction on cards and ADC operation of Dhaka Bank
(Brac University, 2023-10)The desire to use plastic money or electronic payments is growing in recent years. So, cards and ADC are taking the role of the bank's traditional cheque mechanism. Dhaka Bank is one of them as well. When ADC was introduced ... -
Digital marketing (analytics & data analysis) Of UPSTAL
(Brac University, 2023-12)This report contains a portrayal of the digital marketing tactics which are being used by UPSTAL. The overall analysis of this report was based on some core factors of digital marketing such as Search Engine Optimization ... -
Enhancing operational efficiency: a comparative case study of wuantanite and competitors in Bangladesh and financial overview of quantanite
(Brac University, 2023-10)Customer satisfaction with a business's services is shown by how well they meet those standards. The opposite is business process outsourcing (BPO), which is when a company gives all of its internal tasks to another company. ... -
Adoption of digital banking service by student at UCB Bank: a study on United Commercial Bank
(Brac University, 2023-09)In the current situation Modern banking offers an extensive assortment of financial services, such as credit, cash, and payment methods. Establishing a strong brand identity based on integrity toward the interests of ... -
The impact of pre-project training and workshops on project productivity
(Brac University, 2023-11)This paper presents a comprehensive analysis of the impact of pre-project training and workshops on project productivity. The primary aim is to determine whether conducting training sessions and workshops prior to the ... -
Turkish Airlines (THK) Dhaka
(Brac University, 2023)This internship report provides a comprehensive overview of my experience working as a management intern at Turkish Airlines, specifically in the sales and marketing department. The report is structured into three primary ... -
Exploring factors contributing to limited adoption of artificial intelligence in recruitment within FMCG Industry in Bangladesh
(Brac University, 2023)With a focus on Unilever Bangladesh, this in-depth internship report explores the complex difficulties faced by HR managers as they attempt to implement artificial intelligence-based recruiting strategies across their ... -
Impact of digital marketing on brand awareness
(Brac University, 2024-01)The impact of digital marketing on brand awareness is the subject of my internship report. In this report I will discuss how Dream Car House is employing digital marketing to create brand awareness and acquire new customers. ... -
A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
(Brac University, 2023-12)I completed a three-month internship with ACI Consumer Brands as part of my BBA program. Under the brand names Savlon Wet Wipes, Savlon Antiseptic Liquid, Shinex, etc., ACI Consumer Brands engages in the assembly, ... -
Challenges faced by Bangladesh in opening LC amid dollar crisis and policy recommendations for overcoming them
(Brac University, 2023-07)From the middle of 2022, Bangladesh is facing a shortage of US dollar. Also, Bangladesh’s businesses are finding it difficult to open letters of credit (LCs) owing to banks' inability to provide the American greenback ... -
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
(Brac University, 2023-07)This study examines the tactics used by Social Islami Bank Limited (SIBL) to sustain its brand significance in the ever-changing banking sector. This highlights the bank's capacity to adjust to changing market demands and ... -
Competitiveness of Bangladeshi RMG industries in global markets - an analysis on TURAG garments
(Brac University, 2023-12-24)The ready-made garments (RMG) sector of Bangladesh has been one of the major driving forces of our national economy. Our RMG sector has gained global recognition, competitiveness and has a significant contribution towards ... -
Recruitment and selection process of the Chillox
(Brac University, 2023-09)This internship report is based on the three months of work I did as an intern which I completed successfully at the Chillox under HR and Admin department from 1st June 2023 to 31st August 2023 as a recruitment for my MBA ... -
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited
(Brac University, 2024-03)This report demonstrates the intricate landscape of the prefabricated steel structure industry by focusing on the marketing strategies practiced by McDonald Steel Building Products Ltd. Through the application of theoretical ... -
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
(Brac University, 2021-10)This report titled “A Thorough Branding Strategy Analysis of Nestlé Dairy Brands in Bangladesh” where the report has discussed about the branding strategies and activities adopted by the organization. This report has ... -
The effectiveness of integrating Ed-venture learning platform into the operations department of British American Tobacco Bangladesh (BATB)
(Brac University, 2024-02)The report is the brief representation of my knowledge, experience and performance as an Xcelerate intern during the 3-months internship tenure at British American Tobacco Bangladesh (BATB). This report particularly ... -
Leadership development of BYLC graduates enhancing employability & industry-specific expertise
(Brac University, 2023-09)In this report, I have attempted to discuss the effectiveness of leadership development training, such as that of Bangladesh Youth Leadership Center (BYLC), on enhancing a graduate’s employability and industry-specific ... -
An overview of the ERP system at Nagad Ltd – an MFS provider
(Brac University, 2023-12)This paper has been conducted considering Nagad Ltd.’s ERP system. From inception, the company had to face some challenges on introducing the system. However, they were able to overcome those and are still in continuous ... -
An analysis of the effectiveness of the internal human resource information system at Robi Axiata Limited
(Brac University, 2024-01)My academic internship report is rooted in the invaluable experience gained during my tenure at Robi Axiata. The primary aim of the internship was to provide an immersive understanding of the corporate environment and ... -
An analysis on the current employee retention strategy of Standard Bank Limited (Uttara branch)
(Brac University, 2023)I have chosen Standard Bank Limited (SBL) for gaining on-field experience as an intern for a period of three months starting from 20.09.2023 till 20.12.2023, as a part of my internship program of Bachelors of Business ...
