Brac Business School (BBS): Recent submissions
Now showing items 221-240 of 4790
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Brand activation of Meena Bazar: planning, execution, and analyzing in-store activation at Mirpur-10, Mymensingh, and Savar Outlet
(Brac University, 2024-05)This report provides an in-depth analysis of my internship experience at Meena Bazar, focusing on my role as an intern within the brand and communication team for three months. The internship involved assisting with outlet ... -
MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
(Brac University, 2024-04)Given my unique opportunity to work at bKash as an intern, I was able to gain valuable insight about the operations and motives of an MFS that has changed the course of financial inclusion in Bangladesh. Despite many people ... -
Impact of MFS integration for incentive disbursement to distribution representatives: a study on Reckitt (Bangladesh) PLC
(Brac University, 2024-01)My internship report is titled "Impact of MFS Integration for Incentive Disbursement to Distribution Representatives: A study on Reckitt (Bangladesh) PLC” The Report’s primary purpose is to provide a comprehensive ... -
Digital convenience: exploring the factors in determining the satisfaction of consumers in using Pathao service
(Brac University, 2024-05)The fastest growing technology firm in Bangladesh, Pathao Ltd., provides a variety of services, including ride-sharing, food & grocery delivery from restaurants to customers' homes, and efficient parcel and mail handling. ... -
Factors affecting user experience in integrated app services: a study on VU Mobile
(Brac University, 2024-05)The spread of consolidated to app-in-app services brings a new trend of being user-driven, particularly in mobile apps. This study paper, whose title is "The Next Frontier in App Design: An investigation on "The Improvement ... -
Analyzing the role of BRAC Bank PLC in promoting economic empowerment and financial inclusion (FI) among low-income individuals
(Brac University, 2024-05)BRAC Bank PLC in Bangladesh has been actively promoting economic empowerment and Financial Inclusion (FI) among low-income individuals and it is considered as one of the leading banks in the country. The programs implemented ... -
The influence of social media platforms and different content formats on brand Image and customer acquisition
(Brac University, 2023-01)This internship report deliberates on how within a very short period Shikho has successfully implemented all its marketing and content strategies to reach the right customers at the right time. It also covers the content ... -
The impact of macroeconomic factors on Mercantile Bank PLC
(Brac University, 2024-05)Mercantile Bank's internship program gave me general banking experience. I was responsible for updating forms, starting accounts, developing schemes, processing pay orders, dispatching, taking cash payments, sanctioning ... -
The Impact of customer relationship management on customer retention in aspect of Daraz Bangladesh LTD
(Brac University, 2023-11)The study intended at assessing the effectiveness of Customer Relationship Management (CRM) strategies used by Daraz and their impact on customer retention in the rapidly evolving ecommerce industry of Bangladesh. By ... -
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD
(Brac University, 2023-10)With its founding in 1999, EXIM Bank Limited, a well-known private commercial bank in Bangladesh, has grown remarkably, establishing an important participant in the banking sector in the country. Evaluating the effects of ... -
SME portfolio management of Mercantile Bank PLC
(Brac University, 2024-01)At present Banks have become an essential part of our life. It acts as a safeguard for our wealth. In Bangladesh the number of banks is increasing day by day. For this reason, competition is also increasing day by day. At ... -
The role of talent acquisition in shaping organizational culture: an inside look at bkash Limited
(Brac University, 2023-10)Bangladesh's bKash Limited is a prominent figure in the perpetually changing mobile financial services landscape. This comprehensive report examines the operational complexities, competitive standing, fiscal performance, ... -
Role of HRM in a hybrid workforce company using software solutions: to investigate cost and efficiency
(Brac University, 2024-04)This report investigates the changing role of human resource management (HRM) in the context of hybrid work models, with a particular emphasis on cost and efficiency. The research takes a unique approach, combining ... -
Technological advancement & financial performance analysis of BRAC Bank PLC
(Brac University, 2024-01)This internship report is based in a 3months program at BRAC Bank PLC; Department of Business Transformation and Product Department under the SME Division, beginning October 08, 2023, as a requirement for completing my ... -
The impact of training & development and effective communication on employee engagement: a study on bKash
(Brac University, 2024-06)bKash Limited is the leading mobile financial service provider in Bangladesh. Among many other MFS companies, bKash has captured maximum market share in the industry along with rapid organizational growth. Throughout my ... -
Financial performance and comparative analysis of Modhumoti Bank Limited
(Brac University, 2023-12)From the dawn of the civilization humans adapted quickly day by day and to enable their progress trade and commerce probably played the most important and sophisticated role. Banking has been in existence since the day the ... -
Effectiveness of training and development: BEXIMCO Pharmaceuticals ltd.
(Brac University, 2024-05)The Internship report reflects my three months long experience as Marketing Intern in (SBM) Strategic Brand Management department of BEXIMCO Pharmaceuticals ltd. The company officially launched its operations 1980 with the ... -
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
(Brac University, 2022-11)Sewing thread is an indispensable part of a garment. The garment industry has a great contribution to the socioeconomic development of Bangladesh. The benefit of a strong backward linkage has led to an increase in the ... -
General banking activities of Janata Bank Limited, Saptapadi Market branch, Bogura
(Brac University, 2022-09)With the tagline "Your commitment partner in advancement," Janata Bank Limited invites you to discover the world of dynamic banking in Bangladesh. It is a state-owned commercial bank that serves the needs of the vast ... -
Leadership & responsibility of sales & customer service at M/S A.K. Das
(Brac University, 2022-08)This report highlights the background of a traditional rice business and how it functions. The business is around 100 years old and now it supplies rice to many customers across Bangladesh. In the era of digital marketing ...
