Brac Business School (BBS): Recent submissions
Now showing items 201-220 of 4788
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Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
(Brac University, 2024-05)This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted ... -
How E4Event copes with business difficulties in times of crisis
(Brac University, 2023-01)The marketing internship is about 3 months (90 days) of full-time work placement with an event management company conducted as an alternative pathway to a thesis for final year Master of Business Administration students ... -
Strategies and tactics: crafting effective digital marketing proposals with budgets
(Brac University, 2023-09)This internship report represents the culmination of my academic journey, which focuses on the budgeting and modulation of digital marketing proposals within the context of a digital marketing agency. Over the course of ... -
Impact of Fintech adoption on operating performance: a study on commercial banks in Bangladesh
(Brac University, 2023-12)This report is a comprehensive three part study conducted as part of the internship requirement at BRAC Business School, BRAC University. The contents are organized into three chapters. The first chapter contains an overview ... -
Engaging people with employer branding at BRAC-Aarong
(Brac University, 2024-05)This report derives on my experience being intern of Human Resources Department of BRAC-Aarong. Through the knowledge I gained from my academic courses at BRAC Business School and the practical experience in Aarong, I have ... -
Impact of recruitment and selection process on organizational performance - a case study on bKash limited
(Brac University, 2024-05)I completed my internship at bKash Limited in the Human Resources Operations section, and I was exposed to one of the leading mobile financial services companies in Bangladesh. The topic of exploration during my internship ... -
Training and development process of One Bank PLC
(Brac University, 2024-06)This internship report documents the successful completion of a three-month internship program at One Bank PLC within the HR and Admin Division (Training and Development), spanning from September 1, 2022, to December 8, ... -
Comparative analysis of ERP driven HRM practices: a case study on Kazi Farms Limited navigating through iDempiere system
(Brac University, 2024-06)Kazi Farm is currently the market leader in the poultry industry of Bangladesh. With around 10,000 employees all across the country they have a vast operation. Therefore, a high volume of workforce is needed to be ... -
Digitalization of banks and risk management of CMSME in City Bank
(Brac University, 2023-08)This internship report encapsulates a comprehensive overview of a BBA (Finance) internship undertaken by Md. Hasibul Alam at The City Bank Limited (CBL) from June 1, 2023, to August 30, 2023. It encompasses an exploration ... -
Operational activities analysis of credit department at Dhaka Bank PLC
(Brac University, 2024-06)Leading financial organization Dhaka Bank PLC is dedicated to providing exceptional banking services, promoting economic expansion, and increasing value to shareholders. Since its founding in 1995, Dhaka Bank PLC has grown ... -
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
(Brac University, 2024-04)Banglalink Digital Communications Limited, the third-biggest mobile service in Bangladesh has established itself as the market leader in terms of network speed. Furthermore, for four years continually, Banglalink has been ... -
The impact of financial literacy workshops on customer understanding of banking products and services
(Brac University, 2024-06)BRAC Bank PLC, a listed commercial bank in Bangladesh, was established in 2001 under the Banking Companies Act, 1991, and is listed on the Dhaka and Chittagong Stock Exchanges. The bank is divided into four divisions ... -
General banking activities of Social Islami Bank Public Limited Company
(Brac University, 2024-05)The report on this internship was produced to complete BRAC University's BBA degree. The internship is three months long. My internship report focused mostly on the General Banking Department, which provided me with a ... -
Enhancing customer retention strategies and value proposition for child protection training providers
(Brac University, 2024-06)In this report, I have analyzed the customer retention strategies and value proposition provided by Child Protection Training Providers. Childsafeguarding.com is a Singaporean company, that specializes in providing Child ... -
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective
(Brac University, 2024-04)This report provides an in-depth analysis of strategic marketing initiatives and best practices in the fabric importation industry from the perspective of a commercial executive. Drawing on industry research, case studies, ... -
The impact of electronic training on employee performance in the ready-made garments (RMG) sector of Bangladesh in the post-COVID-pandemic period
(Brac University, 2024-05)The first chapter mainly represents all information about company supervisors and interns, their job responsibilities, their job descriptions, interns contributing to the company, the benefits the intern receives from this ... -
Exploring recruitment processes, challenges, and solutions in talent acquisition of BRAC Bank
(Brac University, 2024-05)This report details my internship experiences at BRAC Bank PLC. The first chapter includes all the necessary information for the internship. During my internship period, I had specific responsibilities to fulfill and ... -
Green banking initiatives: assessing Prime Bank Limited's sustainability efforts in Bangladesh
(Brac University, 2024-05)The report details my internship experience at Prime Bank PLC. The internship period was from 5th February to 5th May-2024 under the General Banking Division of the Wari branch.The name of my organization's supervisor ... -
Brand activation of Meena Bazar: planning, execution, and analyzing in-store activation at Mirpur-10, Mymensingh, and Savar Outlet
(Brac University, 2024-05)This report provides an in-depth analysis of my internship experience at Meena Bazar, focusing on my role as an intern within the brand and communication team for three months. The internship involved assisting with outlet ... -
MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
(Brac University, 2024-04)Given my unique opportunity to work at bKash as an intern, I was able to gain valuable insight about the operations and motives of an MFS that has changed the course of financial inclusion in Bangladesh. Despite many people ...
