Brac Business School (BBS): Recent submissions
Now showing items 1-20 of 4112
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Understanding the out of home hot beverage and snacking industry of Bangladesh
(Brac University, 2022-10)We are all living in a very fast and dynamic world where we all are busy, having barely any time to ourselves. As we are busy, we seldom get time to take care of ourselves and keep our health in check. In the context of ... -
Impact of 401(k) employee retirement plan on the motivation, productivity, and efficiency for the employees of high performance business entities
(Brac University, 2022-12)The first outsourcing business to be officially designated in Bangladesh is Data-Path Ltd. The parent firm of Data-Path Ltd. is July Business Services, a TPA company based in the USA. One of the top TPA firms in the ... -
Enhancing the digital reputation score of Airtel buzz
(Brac University, 2022-11)In this report, I've included quantitative and qualitative learnings, as well as personal reflections on them. Understanding the methodologies underpinning real-life core branding activities was an enthralling experience ... -
HR practices of Apex Footwear Limited
(Brac University, 2020-06)Apex Footwear Ltd. is a well - realized association in shoe fabricating Industries in Bangladesh. Apex has accomplished a decent HR practice in both the corporate office and Factory. Official Members of Apex Footwear ... -
Raising awareness on necessity of consuming milk daily through branding activations
(Brac University, 2021-10-02)Arla Foods, the world's fourth largest producer of dairy products, has been the leading dairy goods firm in Scadinavia for the past 131 years. Furthermore, Arla's aim is to give the highest quality items to its customers, ... -
Stakeholder satisfaction & diversification during Covid-19 pandemic: The case of foodpanda
(Brac University, 2021)foodpanda is a global online food ordering and delivery marketplace. foodpanda was introduced in Bangladesh by Ms. Ambareen Reza and Mr. Zubair B A Siddiky, which currently is the biggest food delivery platform of ... -
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
(Brac University, 2023-12)This report explores how digital marketing influences consumer behavior across different cultural markets. The evaluation is done using an online survey, consumer data, and relevant concepts on culture. The quantitative ... -
The need of an HR consultancy organization for employee recruitment process in Bangladesh. (a study on “grow n excel”)
(Brac University, 2023-12)This internship study explores the vital role that HR consulting businesses play in Bangladesh's labor market for hiring new employees. This represents the final project I worked on for my BBA, with a particular emphasis ... -
Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
(Brac University, 2023-12)NRBC Bank PLC was my BBA internship at BRAC University that inspired this work. This report begins with my job obligations, internship issues, and suggestions. Chapter 2 covers the company overview, methodology, management ... -
Talent acquisition practices & challenges in Dynamic Solution Innovators Limited.
(Brac University, 2023-10-29)This internship report serves as a partial fulfillment of the requirements for my Master of Business Administration (MBA) degree. It draws upon my hands-on experience as an Intern in the Human Resources department at Dynamic ... -
Procurement delay and impacts on business
(Brac University, 2023-01)This report contains the facts and overview of the internship, including responsibilities, outcomes and challenges faced throughout the internship. It highlights the functions of Akij Resources Limited operating, history ... -
Impact of Huawei cloud solution in Bangladesh business and its information system
(Brac University, 2022-09)The basis for this paper is a three-month internship with Huawei Bangladesh. By working in the Huawei Cloud team, it gave us the idea of Cloud, basically about the Huawei Cloud and its process and impact in Bangladesh ... -
Guerilla marketing in BD: Functionality & challenges
(Brac University, 2022-12)The purpose of this report is to document the experiences and learning gained during an internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During the internship, the focus was on the ... -
The recruitment and selection process of The ACME Laboratories Ltd.
(Brac University, 2021-12)This internship report has been prepared to fulfill the requirement for the completion of my BBA degree. This report is the outcome of my study about “The Recruitment and Selection Process of The ACME Laboratories Ltd.” ... -
Services marketing and branding strategies of Englishplz Limited
(Brac University, 2021-10)The internship report is a prerequisite for the MBA program completion at BRAC University. The internship report focuses on the EdTech startup named Englishplz Limited’s service marketing and branding strategies. Englishplz ... -
Virtual onboarding and its effects on employees working from home
(Brac University, 2023-01-29)As a part of the BBA curriculum requirements at BRAC University, I have completed my three month-long internship at Banglalink Digital Communications Ltd. I was appointed a line manager at my designated department to ... -
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
(Brac University, 2022-05)My time as an intern at X- Integrated Marketing Agency is chronicled in this report. I've gained a lot of knowledge about digital marketing and other aspects of marketing during my internship. With the advent of digital ... -
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh
(Brac University, 2023-11)This report on Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh. The main concern of this report was to know how consumer psychology is diverted and how Mobile Financial Service ... -
Impact of MPO training and their experiences about the induction training: an assessment on Square Pharmaceuticals limited
(Brac University, 2023-01)This internship report deliberates about the impact of MPO Induction training and their experiences about it which is segmented into three chapters. The first chapter is primarily focused on the internship specifics ... -
Analyzing the impact of key performance indicators on motivating sales staff, achieving sales targets, employee evaluation, and promotions at Square Toiletries Limitedd
(Brac University, 2023-09)Square Toiletries Limited stands as a highly regarded and esteemed manufacturer and distributor of fast-moving consumer goods (FMCG) in Bangladesh. Aligned with the Square Group conglomerate, it operates as an autonomous ...