BRAC Business School (BBS): Recent submissions
Now showing items 1-20 of 4906
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Human resource management practices of “Epyllion Group
(BRAC University, 2024-12)Epyllion Group, a prominent name in the Bangladesh RMG sector, has established itself as one of the leading apparel companies, known for its green corporate practices. As an HR major, it was a rewarding experience to intern ... -
Conducting an analysis of the efficacy of current marketing campaigns for Tallykhata
(BRAC University, 2024)For my internship program, I got the opportunity to be a part of the Growth and Marketing team as an intern atTallyKhata. I have gained a lot of knowledge about online and offline marketing also other functions of marketing ... -
Implementation of SAP at DPGC and its impact on cost optimization
(BRAC University, 2024-11)Bhutan, a tiny, Himalayan country located between India and China, relies significantly on hydropower. Hydropower accounts for 45% of government revenue and 12% of GDP, defining Druk Green Power Corporation (DGPC) as the ... -
Cuebites’s digital marketing and branding initiatives, their contribution to A2i, transitioning to Smart Bangladesh 2041
(BRAC University, 2024-06)Since its establishment in 2019, Cuebites has been operating in Bangladesh. The company primarily operates in Australia and Bangladesh, focusing on digital services. Marketing is just one of the many services provided ... -
Improvement of the existing recruitment process of SAK Consumer Products Limited
(2024-12)This internship report encapsulates my three months long experience as an HR intern in “SAK Consumer Products Limited”. The company officially launched its operations since August 11th, 2024, and was established through a ... -
An overview of the strategies and activities of the C&P business development division of SGS Bangladesh Limited
(BRAC University, 2023-05)This report gives an overview of the activities, strategies of the teams of C&P business development division of SGS Bangladesh. It explores the way they serve their clients, acquire and retain clients, generate business ... -
The communication gap between the users and the MFS’s service provider in Bangladesh
(BRAC University, 2020-09)This is widely recognized that a whole new world was broken with a full speed of appeal and global acceptance by the mobile financial platform. While digital platforms range from electronic commerce to mobile banking, ... -
HR policy reformation of Leatherina: key prospects, challenges and areas for development
(BRAC University, 2023-09)The information in this paper is based on the internship requirements for completion of Bachelor of Business Administration program of BRAC Business School from BRAC University. HR Policy is very much important in a workplace ... -
The client evaluation process for corporate lending: a study on IDLC Finance PLC
(BRAC University, 2024-11)This report focuses on the processes of evaluating businesses as client for corporate lending. The main purpose of this report is to evaluate the process of client evaluation and scrutinize different key factors accordingly. ... -
Foreign exchange & credit risk management of IFIC Bank PLC
(BRAC University, 2024-06)The foreign exchange and credit risk management policy, guideline and practice of IFIC Bank PLC has been studied in this report. Detailed introduction of the bank, objectives, scope, methodology, and banks limitations were ... -
Trade marketing strategies for building a strong beverage brand in Bangladesh: a focus on Transcom Beverages
(BRAC University, 2024-09)The executive summary of the report about Transcom Beverages Ltd (Known as TBL) defines the cardinal points of the internship, the organizational practices and the strategic contributions. It is during the internship ... -
The impacts of the sustainability & green marketing on the textile industry in Bangladesh in the context of “Chargeurs PCC"
(BRAC University, 2024-03)From 1972, Being sustainable has been a great global concern. Both the government and the common people are highly aware of it and are actively creating pressure on companies not adhering to their movement. Impactful ... -
The impact of social media marketing on brand awareness: a case study of New Zealand Dairy
(BRAC University, 2024-10)This internship report, "The Impact of Social Media Marketing on Brand Awareness: Shining the Spotlight on the New Zealand Dairy Industry—Effects of Using Social Media Marketing as Brand Awareness: A Case Study of New ... -
Brand positioning and consumer perception: a study of Grameenphone
(BRAC University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
Headhunting process of grow n excel & it’s impact on industries
(BRAC University, 2024-11)I broadly highlighted the experience of my 3-month internship period at grow n excel in this report. The Main topic of this report is “Headhunting process of grow n excel & it’s impact on industries.” In Chapter 1 I ... -
Digital media marketing approaches and impact
(BRAC University, 2024-11)Wavemaker Bangladesh is a multinational company that was established through the merger of two well-known agencies, MEC and Maxus. Wavemaker Bangladesh stands as a leading media buying consultancy, with expertise spanning ... -
Green recruitment initiatives at Banglalink Digital: impact on employee retention
(BRAC University, 2024-11)The case study report titled "Green Recruitment Initiatives at Banglalink Digital: Impact on Employee Retention at Banglalink Digital” highlights the relation between Green recruitment and employee retention of skilled ... -
Impact of APS Logistics International on international trade and local logistics industries in Bangladesh
(BRAC University, 2024-07)This chapter examines the role of APS Logistics International in enhancing international trade and the local logistics sector in Bangladesh. The study's objectives were to assess the company's impact on trade, its role in ... -
Effects of employee engagement in increasing productivity of RMG
(BRAC University, 2023-07)The Ready-Made Garments (RMG) area is a significant supporter of the worldwide material scene. This report completely analyses the basic job that worker commitment plays in expanding RMG unit efficiency. As per our ... -
Recruitment and selection process of Beximco Pharmaceuticals Limited (BPL)
(BRAC University, 2024-11)After spending three months as an intern at Beximco Pharmaceuticals Ltd, I have completed my report for the Recruitment division of the Human Resource and Administration Department. As part of my internship report, I ...
