Brac Business School (BBS): Recent submissions
Now showing items 1-20 of 4443
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A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
(Brac University, 2023-12)I completed a three-month internship with ACI Consumer Brands as part of my BBA program. Under the brand names Savlon Wet Wipes, Savlon Antiseptic Liquid, Shinex, etc., ACI Consumer Brands engages in the assembly, ... -
Challenges faced by Bangladesh in opening LC amid dollar crisis and policy recommendations for overcoming them
(Brac University, 2023-07)From the middle of 2022, Bangladesh is facing a shortage of US dollar. Also, Bangladesh’s businesses are finding it difficult to open letters of credit (LCs) owing to banks' inability to provide the American greenback ... -
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
(Brac University, 2023-07)This study examines the tactics used by Social Islami Bank Limited (SIBL) to sustain its brand significance in the ever-changing banking sector. This highlights the bank's capacity to adjust to changing market demands and ... -
Competitiveness of Bangladeshi RMG industries in global markets - an analysis on TURAG garments
(Brac University, 2023-12-24)The ready-made garments (RMG) sector of Bangladesh has been one of the major driving forces of our national economy. Our RMG sector has gained global recognition, competitiveness and has a significant contribution towards ... -
Recruitment and selection process of the Chillox
(Brac University, 2023-09)This internship report is based on the three months of work I did as an intern which I completed successfully at the Chillox under HR and Admin department from 1st June 2023 to 31st August 2023 as a recruitment for my MBA ... -
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited
(Brac University, 2024-03)This report demonstrates the intricate landscape of the prefabricated steel structure industry by focusing on the marketing strategies practiced by McDonald Steel Building Products Ltd. Through the application of theoretical ... -
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
(Brac University, 2021-10)This report titled “A Thorough Branding Strategy Analysis of Nestlé Dairy Brands in Bangladesh” where the report has discussed about the branding strategies and activities adopted by the organization. This report has ... -
The effectiveness of integrating Ed-venture learning platform into the operations department of British American Tobacco Bangladesh (BATB)
(Brac University, 2024-02)The report is the brief representation of my knowledge, experience and performance as an Xcelerate intern during the 3-months internship tenure at British American Tobacco Bangladesh (BATB). This report particularly ... -
Leadership development of BYLC graduates enhancing employability & industry-specific expertise
(Brac University, 2023-09)In this report, I have attempted to discuss the effectiveness of leadership development training, such as that of Bangladesh Youth Leadership Center (BYLC), on enhancing a graduate’s employability and industry-specific ... -
An overview of the ERP system at Nagad Ltd – an MFS provider
(Brac University, 2023-12)This paper has been conducted considering Nagad Ltd.’s ERP system. From inception, the company had to face some challenges on introducing the system. However, they were able to overcome those and are still in continuous ... -
An analysis of the effectiveness of the internal human resource information system at Robi Axiata Limited
(Brac University, 2024-01)My academic internship report is rooted in the invaluable experience gained during my tenure at Robi Axiata. The primary aim of the internship was to provide an immersive understanding of the corporate environment and ... -
An analysis on the current employee retention strategy of Standard Bank Limited (Uttara branch)
(Brac University, 2023)I have chosen Standard Bank Limited (SBL) for gaining on-field experience as an intern for a period of three months starting from 20.09.2023 till 20.12.2023, as a part of my internship program of Bachelors of Business ... -
Talent management and retention at bKash Limited
(Brac University, 2023-10)The strategic management of employees has emerged as a pillar of organizational success in today's intensely competitive business environment. With an emphasis on recruitment, retention, and innovation, this executive ... -
HR practices of Infolytx Bangladesh Ltd.
(Brac University, 2024-03)This report analyzes the Human Resources (HR) strategies implemented at Infolytx Bangladesh Ltd, with a specific focus on recruitment, employee development, performance management, and organizational culture. Infolytx ... -
Human resources management practice of Quantanite Bangladesh
(Brac University, 2022-09)Quantanite Bangladesh is among the major BPO centers in Bangladesh. They have been HR operating since the inception of the business. The Human Resources section of Quantanite Bangladesh works for the growth of every ... -
Health and safety of female workers during COVID-19 in Rehash Accessories and Sourcing Limited
(Brac University, 2020-10)REHASH basically gives an idea of pieces of writing or pieces of films into a new method but without any excessive change. The naming concludes the foundation of the standard, rather improved products and supplies to fulfill ... -
Financial health analysis and prospects of Munchies Deliveries Ltd. in the Bangladesh food delivery market: comparative study and recommendations
(Brac University, 2023-05)In this report the financial health & market positioning of Munchies Delivery Ltd. can be found. Munchies is sole player in late night food delivery service. The market analysis was conducted by using SWOT Analysis, Porter’s ... -
Evaluation of customer satisfaction of Shahjalal Islami Bank PLC
(Brac University, 2024-03)Shahjalal Islamic Bank Limited (SJIBL), a well-known Islamic bank in Bangladesh that was established on May 10, 2001, is dedicated to providing high-quality services that are consistent with the principles of Islamic ... -
Exploring new horizons: a comprehensive look into ACI Logistics Limited's (Shwapno) recruitment and selection process
(Brac University, 2023-12)The present article originates from the obligatory three-month practicum that is an integral part of the Bachelor of Business Administration (BBA) program at BRAC University. The main aim of this study is to examine the ... -
The most applicable recruitment and selection process for DBL Pharmaceuticals Ltd. as a new organization in a pharmaceutical industry
(Brac University, 2023-08)DBL Pharmaceutical Limited is a very new pharmaceutical research-based company with a good reputation and recognition in Bangladesh. It is dedicated to enhancing human life quality. The company's human resource has contributed ...