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An observational study to analyze the efficiency of the social media campaign to promote a brand
(Brac University, 2021-10)
Marico Bangladesh Limited is a prominent consumer product manufacturing business in India, specializing in beauty and health, with the mission of "Making a Difference." It works in the fast-moving consumer goods business ...
The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
(Brac University, 2022-09)
Nestlé started its journey back in 1866 when Henry Nestlé created the world’s first effective
breastmilk replacement formula. The organization has gone through two world wars and evens
some major controversies during ...
How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
(Brac University, 2022-09)
This report is written with an aim to give an overall idea of the Digital Marketing industry of
Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report
shows us the current digital marketing ...