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Now showing items 21-30 of 35
Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
(Brac University, 2021)
The goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and ...
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)
This study investigated the impact of social media marketing, price, and brand loyalty among
generation Y consumers (millennials). It's based on secondary research, and the first chapter
outlines its rationale. The study's ...
Analyzing the digital marketing scenario at Asiatic EXP
(Brac University, 2022-09)
I created this report based on my three-month internship at Asiatic EXP's Strategic Planning
Department. I had to take the Bus 400 internship course because it was a prerequisite for my BBA
degree.
This article includes ...
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
(Brac University, 2020-01)
This report presents the work experience on a well-known business organization “Partex Furniture Ltd” which is one of the largest local Companies in Bangladesh. This internship report is based on the internship program to ...
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)
BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank
is guided by its principles, which make it a performance-driven company. Unlike other
traditional banks, BRAC Bank did not begin ...
How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
(Brac University, 2022-10)
This report is written with the intention to find out the reasons why small businesses are replacing
their traditional marketing strategy with digital marketing provided by TEN’s 360. I have done an
online survey on ...
ADA, translating data into actionable insights creating groundbreaking way forward for digital marketing
(Brac University, 2020-01)
Marketing has always been the most striking cannon among all the integrals since it makes
individuals aware of the offerings the most. Meanwhile, with the glorious advancement of
internet and technology, advertising ...
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
(Brac University, 2021-05)
The main objective for preparing this report was to share my learnings and findings from the
data collection and analyses as I made applications of a few techniques and concepts of
online marketing to develop the social ...
Dependence on social media in the Bangladesh market industry
(Brac University, 2020-09)
This report talks about the current psychology that drives the marketing ecosystem in Bangladesh. The report starts with a brief overview of my 3-month long internship at Ovlea Digital, who they are and their company ...
Business development activities through digital marketing of Orange Business Development Ltd.
(Brac University, 2022-10)
Since 2005, Orangebd has provided its clients with high-quality IT solutions and services to
numerous public and private organizations, businesses, and enterprises. Orangebd is one of
several successful IT firms in ...