Browsing Brac Business School (BBS) by Author "Onty, Meharin Islam"
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An analysis of Anzara Bangladesh Limited's influencer marketing campaigns and their impact on customer engagement
Onty, Meharin Islam (Brac University, 2023-05)Anzara is a well-known clothing brand that was established in the Bangladeshi city of Banani. The company maintains a strong presence on the regional market and offers clients an extensive selection of fashionable men's ...