Browsing Brac Business School (BBS) by Author "Lee, Dr. Sang H"
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The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
Islam, Aminul (Brac University, 2023-01)This report is written with a purpose to look into the business practices of Nestle Bangladesh Limited with a combination of marketing practices along with the financial position of the organization. -
Impact of repeat customers in profitability of service industry: A study on Mental health service
Islam, Rafiul (Brac University, 2023-01)This report focused on repeat customers contribution in profitability of service industry, particularly mental health service. It also discussed about Moshal Mental health services internal and external analysis and ...