BRAC Business School (BBS)
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Recent Submissions
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Measuring the effectiveness and efficiency of selection and training program at GaoTek Incorporation
(BRAC University, 2021-11)This report titled “Measuring the Effectiveness and Efficiency of Selection and Training Program at GaoTek Inc”. The internship program motivates us to put in what we've learned in university to the corporate world. GAO ... -
The influence of financial literacy on investment patterns among young adults in Bangladesh
(BRAC University, 2024-12)This thesis studies the impact of financial literacy on investment behavior of young adults in Bangladesh. It adopts a mixed-method approach, gathering primary data through a survey of young adults (18–32 years old) who ... -
Challenges to the expansion of distribution in Japan Business International
(BRAC University, 2024-04)"Japan Business International is a Pioneer in the petroleum industry in Bangladesh, continuously developing the quality and integrity of its products since its establishment. The company has a joint venture with a top ... -
Daily operations of data management in foreign exchange: an analysis on Jamuna Bank PLC
(Brac University, 2024-12)As a part of my graduation, I joined Jamuna Bank PLC, Sonargaon Road Branch, as an intern. I joined on 1st June,2023 and worked for three months in Foreign Exchange Department. During this internship I worked hard, I ... -
Customer perceptions of education franchise of young learners in Dhaka at BRAC Kumon Limited
(BRAC University, 2024-01)"BRAC Kumon Ltd. is a dynamic and innovative organization that operates at the intersection of education and social impact. Established with a mission to provide quality educational solutions and promote holistic ... -
Tactics for employee engagement: strengthening motivation and satisfaction at EXIM Bank of Bangladesh PLC.
(BRAC University, 2024-10)EXIM Bank of Bangladesh PLC. emphasizes on motivation and satisfaction of employees to be engaged in their job by applying tactics, which are a well-designed working environment, interpersonal relationships with colleagues ... -
Extended producers’ responsibility (EPR) and its impact on the FMCG industry: Unilever Bangladesh
(Brac University, 2024-12)This internship report gives a detailed account of my experience during my internship with the Legal team at Unilever Bangladesh Limited. It is divided into three parts: an overview of the internship, an analysis of the ... -
ShopUp empowering SME sector
(BRAC University, 2024-12)An undergraduate BRAC University student researched "ShopUp Empowering SME Sector" for this executive summary. The research examined how ShopUp, a popular Bangladeshi website, empowers SMEs. The study project included ... -
Cuebites’s digital branding and portfolio strategy for startups and small companies
(BRAC University, 2024-09)"This internship report, ""Digital Branding and Portfolio Strategy for New and Small Businesses: A Study on Cuebites Digital Branding,"" offers Cuebite as a case study to highlight the significance of digital marketing and ... -
How e-business is working during COVID19 pandemic
(Brac University, 2022-01)The largest Halal Certified brand is LAFZ. The umbrella company is Believe Pte. Ltd., and LAFZ is one of the four brands. Zayn & Myza, Dr. Rhazes, and Zayn & Myza Labs are the other brands. This report describes my job ... -
HR in transforming sales force of Perfetti Van Melle BD Limited
(Brac University, 2024-01)Human resources have a crucial role in enhancing the effectiveness and efficiency of the company's sales force, as the internship report "HR in Transforming Sales Force of Perfetti Van Melle BD Ltd" explores. An important ... -
Recruitment and selection process of Rasel Ginning Company
(Brac University, 2024-01)In this report, the main aims are to evaluate how Rasel Ginning Company effectively plays a role in hiring, recruiting, and selecting candidates for their various posts. Also, there is how HR hires the right talent to meet ... -
Factors influencing job satisfaction and turnover intension in Brac Bank PLC
(Brac University, 2024-11)This report explores the factors affecting employee satisfaction and turnover intention at BRAC Bank PLC. It aims to identify the key elements that contribute to overall job satisfaction and the reasons behind employees' ... -
Impact of employee motivation: reference to liability operations department of Meghna Bank Limited
(Brac University, 2024-12)Like other economic sectors in Bangladesh, banking plays a major role in the nation's economy. Bangladesh's most well-known private commercial bank is Meghna Bank Limited. They launched their company in 2013, and in the ... -
Cost analysis on LafargeHolcim Bangladesh Limited (LHBL)
(BRAC University, 2024-09)This report includes a comprehensive analysis of my internship at LafargeHolcim Bangladesh Limited, in which I worked on financial analysis of the company’s performance, marketing strategies of the company, and HR practices ... -
Utilization of integrated marketing communication tools to accelerate the sales in Jamuna Natural Park and Picnic Spot
(BRAC University, 2025-01)In Dhaka, there is a scarcity of recreational facilities, and many existing options fail to deliver genuine entertainment amenities. To address this deficiency, Jamuna Natural Park launched its operations to entertain the ... -
Evaluating the financial impact of corporate social responsibility (CSR) initiatives at Druk Green Power Corporation Limited
(BRAC University, 2024-12)This report intends to fulfill the internship requirement of the BBA program whereby students get an opportunity to practice practically in the corporate organizations. This report will seek information and monitor and ... -
High commitment HRM and employee retention in digital platform companies in Bangladesh: a study on Pathao
(BRAC University, 2024)This report, titled "High Commitment HRM and Employee Retention in Digital Platform Companies in Bangladesh: A Study on Pathao," explores the impact of High Commitment Human Resource Management (HC HRM) practices on employee ... -
Marketing strategy of Grameen Bank
(BRAC University, 2024-11)Grameen Bank Marketing Strategy Report, The Foundation in this research is based on a fundamental review of marketing strategy, marketing mix, problem identification, and other factors. Marketing Strategy the ability is ... -
Impact of workload and stress on employees’ performance at Dhaka Bank PLC (Foreign exchange branch)
(BRAC University, 2024-12)This report seeks to explore the relationship between Employee Performance, Stress Levels, and Workload in Dhaka Bank PLC, one of the leading financial institutions in Bangladesh. Keeping employees motivated is vital for ...
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