Brac Business School (BBS)
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Recent Submissions
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The influence of store cleanliness and POSM branding on revenue generation: learnings from a project with a major furniture brand
(Brac University, 2022-06)This internship report is written by an ongoing full-time employee of Grumpy Coffee Marketing, holding the position of Executive, Market Research and Campaign Execution, whose main responsibilities entail performing a ... -
The importance of knowledge resource management in organizations for business development
(Brac University, 2022-06)After labor, land, and capital, knowledge is the most important factor in production. It is about managing and sharing knowledge for an organization's growth. Knowledge management (KM) has become increasingly important in ... -
How digital marketing impacts motorcycle industry in Bangladesh
(Brac University, 2022-06)In this internship report, which focuses primarily on the motorcycle industry in Bangladesh, the primary topic of discussion is the impact that digital marketing is having on the motorcycle industry as a whole. My ... -
Analysis of financial performance of BASIC Bank Limited
(BRAC University, 2023-05)State-owned BASIC Bank Limited conducts business like a private bank while being controlled by the state. The goal of its establishment was to advance Bangladesh's bank sector. For further information, I've written a study ... -
HR issues concerning employees of Banglalink Digital Communications Limited
(BRAC University, 2023-06)The telecom industry comprising of 4 major players is one of the fast moving industry throughout the world with a high demand for fluid and agile resources that has the capability to work and deliver projects in a short ... -
A preview of compliance and quality control strategy in context of software as a service company, Therap Services
(BRAC University, 2023-06)Therap is a US-based Software as a Service company operating since 2003. It provides documentation software to the providers and agencies who support individuals with intellectual and developmental disabilities. It also ... -
Learning & leadership development programme (LLD): BRAC Learning Division
(BRAC University, 2023-02)This senior officer report provides a comprehensive overview of the Learning and Leadership Development Program (LLD) at BRAC Learning Division. The report covers the program's objectives, scope, and limitations, and ... -
Overall performance of Sonali Bank Limited
(BRAC University, 2023-05)Sonali Bank Limited is a state owned leading public commercial bank in Bangladesh. This report I have generated as a part of my internship program under BRAC Business School, BRAC University. This report has been put ... -
An examination on the challenge and issue of the fintech company “bKash” in Bangladesh
(BRAC University, 2022-09)This report pertains to a case study on bKash Limited, a mobile financial services company in Bangladesh. The study was conducted to analyze the company's financial performance, customer service, and anti-money laundering ... -
Training and development programme on Aziz Group
(BRAC University, 2020-10-05)In this report there the most target we've discovered the necessity, capacity, centrality and generally instructing and improvement program or framework. Inside the hour of completing this undertaking I really have decided ... -
Impact of microfinance on emerging economies' economic growth and poverty reduction
(BRAC University, 2023-06)This essay will look at how microfinance affects both economic development and the reduction of poverty. The use of microfinance to provide the impoverished with new opportunities for business has gained favor as a means ... -
Comparative analysis: business development team in achieving success at the Mir Group of Companies Limited
(BRAC University, 2023-06)This internship report focuses on the comparative analysis of the business development department of Mir Cement and other organizations in the cement industry. Mir Cement, an upper-middle-ranked cement manufacturing company, ... -
Prospect of real estate business in Bangladesh: an overview
(BRAC University, 2023-06)A summary of the Internship Report on Bangladesh's real estate business and Homebiz Bangladesh (Pvt.) Ltd, a sister company of Probashi Palli Proup. The report contains an in-depth examination of the organization's selling ... -
Marketing of bank products: innovative suggestions for NCC Bank Ltd. (Foreign Trade)
(Brac University, 2023-10-14)From being an investment company in 1985 to being one of the leading banks in the country, NCC Bank Ltd had a long and successful journey in the industry. With 14 board members, 1965 employees, and 117 branches, the bank ... -
Optimization of delivery lead time with freight cost
(Brac University, 2023-12)Since its inception, Berger Paints Bangladesh Limited has built a laudable reputation by providing honest, customized service to its clients in a technology-based setting. The company has developed new standards for financing ... -
Analysis of ACI Godrej Agrovet Private Limited's accounts payable process and optimization strategies
(Brac University, 2023-08)The primary objective of this internship report is to examine the payment system used by the Accounts Payable unit of ACI Godrej Agrovet Private Limited. The aim is to take care of payment system-related issues. Extensive ... -
DHL Express & its contribution in people’s life as well as growth of E-Commerce sector in Bangladesh
(Brac University, 2021-12)Logistics Service has been playing one of the big roles in people’s life and business since decades and on modern times, communications, greetings, business transactions are unbelievable without that. DHL Express being ... -
Impact of organization culture, workplace flexibility and compensation on Generation Z employees’ retention in banks of Bangladesh
(Brac University, 2023-01)The report was created using my knowledge gained while serving as a human resources intern at UCB PLC. The report begins with a brief introduction regarding the work description for the internship, followed by a narrative ... -
An analysis on the modern trade industry for Reckitt Benckiser (Bangladesh) PLC with concentration in damage control
(Brac University, 2022)The three-month internship program I successfully completed is the basis for this internship report. I had the chance to work with Reckitt Benckiser Bangladesh Ltd. as part of my internship. During the period of ... -
The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
(Brac University, 2023)The purpose of this internship report is to investigate the ways in which user-generated content (UGC) platforms influence the purchase intentions of consumers in the Bangladeshi market. There are three separate chapters ...