Brac Business School (BBS)
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Recent Submissions
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Optimizing cost efficiency and operational performance in corporate, commercial, and institutional banking: a study on Standard Chartered
(Brac University, 2024-09)With a focus on finance and marketing, this study project evaluated the operational efficiency of Standard Chartered Bank's corporate, commercial, and institutional banking divisions. The study conducted a thorough evaluation ... -
Impact analysis of floor price on Dhaka Stock Exchange
(Brac University, 2024-02)The internship report is prepared concerning the three-month internship program at Prime Bank Investment Limited, is a financial Institution. PBIL offer a comprehensive suite of services, including portfolio management ... -
Identification of trade-related graduation challenges and trade roadmap for the leather and leather goods sector
(Brac University, 2024-05)Bangladesh is on track to graduate from LDC in 2026 after meeting the requirements for all three criteria in the UN-CDP's first and second triennial reviews, which were held in 2018 and 2021, respectively. The graduation ... -
The economic contribution by DataPath Limited: a comprehensive overview
(Brac University, 2024)Recently, the most highlighted segment in the business market is Business Process Outsourcing (BPO). Business Process Outsourcing (BPO) used to be a firm, gradually with the demand of work and opportunity this became an ... -
General banking activities and financial performance analysis: a case of IFIC Bank PLC
(Brac University, 2024-01)The pandemic epidemic has caused a minor economic catastrophe in Bangladesh. The Bangladeshi government and private sponsors established the limited liability corporation IFIC Bank PLC in 1976 with the goals of conducting ... -
E-business and social media: enhancing brand visibility, digital marketing and user engagement of British Law Academy
(Brac University, 2024-09)This internship report delves into the strategic role of E-business and social media in enhancing brand visibility, digital marketing, and user engagement, with a specific focus on the British Law Academy (BLA). The insights, ... -
Bangladesh RMG industry challenges on sustainable development & TEAM Group’s response
(Brac University, 2024-05)The report represents the implementation of sustainable development initiatives taken by TEAM Group’s manufacturing factories. The report is divided into different segments with multiple sections. The data has been collected ... -
Measuring credit risk: a quantitative analysis of credit performance & CRM testing
(Brac University, 2024-10)Throughout my internship, I was able to gain expertise and useful information in Charm Limited's finance department. During my internship, I worked on a variety of projects and tasks, such as data input related to financial ... -
The impact of technology on the HR functions of Datapath Limited
(Brac University, 2024-01)This study primarily focuses on the impact of technology on Data-path Limited's HR operations. At the beginning of its introduction, the report provides an overview of its background, scope, primary and secondary objectives, ... -
Digital media strategy - the aspects of digital media buying and planning through a strategic campaign framework
(Brac University, 2024-09)The following report describes and details my internship experience in the Digital Media Buying team at Mediacom Ltd. The prime goal of this particular internship was for me to get an understanding of how digital media ... -
A study on consumer perception of quality and safety standards in Kazi Farms Kitchen’s frozen food products
(Brac University, 2024-05)The report was written by me using the knowledge I gained while interning in Branding & marketing at Kazi Food Industries Ltd. Sub chapters in each of the three parts of this internship report address separate areas of ... -
Critical review of the use of information technology in Premier Bank for banking system improvement
(Brac University, 2024-11)This internship report examines the impact of Information Technology (IT) on Premier Bank's operations in Bangladesh, highlighting how IT improves efficiency and customer service. Drawing from practical internship experience, ... -
Bangladesh current footwear export struggles by Apex Footwear Limited: impact of Ukraine-Russia conflict
(Brac University, 2024-10)This report explores the impact of the ongoing Ukraine-Russia conflict on Bangladesh's footwear industry by focusing specifically on Apex Footwear Limited. The footwear industry is one of the key contributors to Bangladesh’s ... -
From recruitment ot retention: the HR practices of Kazi Media Limited in today's marketplace
(Brac University, 2024-11)This internship report reflects my four months of experience as an HR intern at Kazi Media Limited (Deepto tv) which is a sister concern of Kazi Media Limited started their journey in 2015 with few media experts and the ... -
Influence of digital and traditional sales marketing strategies on purchase decision-making in the IT industry
(Brac University, 2023-10)The foundation of this report is the knowledge I gained during my three-month apprenticeship at Unico IT Limited, a IT company dealing in the development of software solutions for organizations. This report is divided ... -
Talent acquisition at New Zealand Dairy Products Bangladesh Limited: a comprehensive study on strategic initiatives
(Brac University, 2024-04)Talent acquisition should be given top priority in business strategy since it is becoming more and more important. Effective talent acquisition strategies prolong the tenure of highly qualified workers. Novel approaches ... -
An in-depth strategic insight into the talent selection framework at Nestle Bangladesh PLC
(Brac University, 2023-04)This article conducts a thorough analysis of the talent selection process that Nestle Bangladesh PLC has put in place. This encompasses a broad spectrum of factors pertaining to the organization's approaches in managing ... -
Recruitment and selection process of IDLC Securities Limited
(Brac University, 2023-01)I have chosen the recruitment and selection process of IDLC Securities Limited. The report is based on my three month internship period where, I had insight into the practical scenario of the recruitment and selection ... -
Exploring consumer preferences and usage patterns in mobile recharge services
(Brac University, 2024-07)This report focuses on the preferences of consumers and their patterns in usage of the mobile recharge service offered by different vendors, while particularly focusing on the role of MFS platforms such as bKash. The ...
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