BRAC Business School (BBS)
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Recent Submissions
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Investigating the barriers to accessing formal financial services among rural women in Bangladesh: a quantitative approach
(BRAC University, 2024-07)Rural women in Bangladesh encounter significant obstacles in accessing institutional or formal financial services such as banking, microfinance, mobile financial services, and insurance. In the existing literature, there ... -
The impact of MFS on the “Cashless Bangladesh” initiative by Bangladesh Bank with reference to উপায় (Upay)
(BRAC University, 2023-10)I wrote the report utilizing the skills I developed while working as an intern in Strategy & Product at upay. The three sections of this internship report each have sub-chapters that discuss various areas of the study in ... -
Digital marketing on System Solution and Development Technology Limited
(BRAC University, 2023-08)This is Mahmudul Hassan. ID: 21164117. I complete my MBA program in BRAC University. I did my internship in System Solution and Development Technology Limited. In the internship report I worked in Digital marketing opportunity ... -
The role of mutual funds in the development of the capital market
(BRAC University, 2024-11)Mutual funds are regarded as one of the best and greatest investment options. Because they offer flexibility, diversification, variety, manageability and tax benefits. Mutual funds allow investors to access opportunities ... -
Overcoming challenges in marketing strategy & planning: employees’ role in the execution of Nagad's jomi campaign
(BRAC University, 2024-09)The focus of this internship was the large promotional campaign, “Jomi Campaign” that used expensive prizes like houses and cars to get more people to buy things. In the marketing division, I learned how to run campaigns, ... -
Women's participation and progression in IT skill development programs at Creative IT Institute
(BRAC University, 2023-09)In 2019, I started my journey at Creative IT Institute with an internship, later worked as assistant faculty member, then promoted to faculty member, learning the ropes of Coding for Kids that was later introduced to ... -
An effective marketing strategy for a new FMCG category (from Cosmo Multi Products Industry)
(2024-11)This internship report analyzes the marketing strategies of Cosmo Multi Products Industry in Bangladesh's highly competitive FMCG landscape. This analysis evaluates their fast growing brand Panda Ultra White Detergent ... -
Operations management in information technology sector of banking industry
(BRAC University, 2024-06)Operations management in the Information Technology sector of any organization plays a vital role for the organization’s success. Functions like procurement, logistics, inventory management, customer service, distribution ... -
Product support of Earthmoving Solutions Limited
(BRAC University, 2024-08)Earthmoving Solution Ltd. (EMSL) is a leading supplier of construction equipment in Bangladesh, offering an extensive range of heavy machinery and solutions tailored for various construction projects. EMSL’s product portfolio ... -
Analysis of creative production of Hash Films Ltd.
(BRAC University, 2024-11)This Internship report “Analysis of Creative Production of Hash Films LTD” analyze the creative production process at Hash Films and its impact on digital marketing campaigns. As a digital campaign analyst inter, I gained ... -
Training and development: Apex Footwear Ltd.
(BRAC University, 2024-09)This study examines the training and development programmes at Apex Footwear Limited, focusing on their structure, effectiveness and alignment with company goals. Through a mixed methods approach, including qualitative ... -
How product availability influence consumers while buying ice cream
(BRAC University, 2020-01)In this study, my focus is to find out the factors that have a significant influence on the buying pattern of Ice Cream. This study mostly considered Ice Cream products that usually consume by students such as Stick Ice ... -
Exploring sustainability practices in ACI Toiletries' product range through business, environmental, and economic perspectives
(BRAC University, 2024-09)This report highlights my three month Internship in one of the leading FMCG companies ACI Ltd. Myprime objective was to explore sustainability practices within their product range through business, environment and economic ... -
Financial performance analysis of Habib Bank Limited and the effect of dollar crisis on the profitability of the bank
(BRAC University, 2024-05)In this internship report, I have described my contribution to Habib Bank Limited and what difficulties I have faced in the respective bank. The financial statement analysis of the bank is also done through different ratio ... -
Impact of regulatory frameworks on retirement planning with a comparative analysis between Bangladesh and the USA
(BRAC University, 2024-11)This report mainly focused on the regulatory frameworks for retirement planning in Bangladesh and the United States, assessing their effectiveness in ensuring financial security for retirees. It tries to identify key ... -
The operation and procedures of Incepta Pharmaceuticals Ltd.'s accounts and finance department and its accounts payable division
(BRAC University, 2024-09)This report provides an overview of my internship in the accounts and finance department, with an emphasis on the accounts payable department's operations. The purpose of this internship was to learn about the fundamentals ... -
Analysis of ACI Godrej’s LC process: challenges faced during LC restrictions and strategies for overcoming the situation
(BRAC University, 2023-09)In order to fulfill the requirements for my bachelor's degree in Business Administration from BRAC, I had to undergo a three-month internship at the Finance and Accounts Department under Treasury Unit of ACI Godrej Agrovet ... -
Financial performance analysis of Midland Bank PLC & Eastern Bank PLC
(BRAC University, 2024-02)The topic of the internship report is “Financial performance analysis” of Midland Bank PLC and Eastern Bank PLC through CAMELS rating. This report contains three chapters. The first chapter covers the person’s information ... -
Evaluating promotional strategies practiced by H.R Trade & Tourism
(BRAC University, 2024-09)H.R. Trade & Tourism's success is contingent upon the effective execution of promotional strategies and the optimization of the promotional mix, both of which are critical elements in the contemporary, fiercely competitive ... -
Avery Dennison Bangladesh
(BRAC University, 2022-03)This internship report provides an overview of the entire, in-depth outcome of the internship during a given time frame. It includes three chapters portraying different scopes of internship. The first chapter provides ...