Professor Syed Saad Andaleeb
http://hdl.handle.net/10361/5693
2024-03-29T05:30:19Z
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Foreword
http://hdl.handle.net/10361/9387
Foreword
Andaleeb, Syed Saad
This editorial was presented in the Human Development and Interaction in the book Age of Ubiquitous Technology; 27 June 2016, Page xiii[© 2016 IGI Global] The editorial's definite version is available at: http://dx.doi.org/10.4018/978-1-5225-0556-3 The book's definite version is available at: https://www.igi-global.com/gateway/book/147105
2016-06-27T00:00:00Z
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Strategic marketing management in Asia: case studies and lessons across industries
http://hdl.handle.net/10361/7857
Strategic marketing management in Asia: case studies and lessons across industries
Andaleeb, Syed Saad; Hasan, Khalid
To continue the current growth momentum, excel in all phases of business, and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help businesses flourish.
Featuring top scholars and practitioners, this book will help academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Indonesia, Vietnam and Japan.
This book was published by Emerald Publishing, 2016. The publisher's website is at: https://goo.gl/JQIJE3
2016-11-15T00:00:00Z
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The strategy pyramid: strategic marketing analysis for developing countries
http://hdl.handle.net/10361/7122
The strategy pyramid: strategic marketing analysis for developing countries
Andaleeb, Syed Saad; Gardner, David M.
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these countries engage in international market transactions. Entering the international market arena will, however, require overcoming a number of barriers this paper identifies these barriers at three distinct and yet interrelated levels these include structural barriers within the country, competitive barriers requiring attention to relations management, and market access barriers suggesting how to create demand pull situations through satisfying customer needs two strategic domains emerge by using the strategy pyramid as a framework for analyzing and overcoming the barriers these include product-market strategies and technology-industry strategies. The subcomponents of each of these strategic domains represent critical factors which the developing countries will need to address this will help them in formulating appropriate plans to facilitate international market transactions for improving their socioeconomic conditions.
This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20
1990-01-01T00:00:00Z
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Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
http://hdl.handle.net/10361/7120
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
Andaleeb, Syed Saad; Basu, Amiya K.
The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, (4) reliability, and (5) convenience—was examined. Perceived fairness was found to be an important determinant of service quality evaluation and its importance depended on the complexity of the task involved and the customer's knowledge of automobile repairs. In particular, when the task was complex and the customer did not feel knowledgeable, perceived fairness was found to be significantly more important than any of the other four factors.
This article was published in the Journal of Retailing [© 1994 New York University] and the definite version is available at : http://doi.org/10.1016/0022-4359(94)90005-1 The Journal's website is at: http://www.sciencedirect.com/science/article/pii/0022435994900051
1994-01-01T00:00:00Z