Journal Article
http://hdl.handle.net/10361/5694
2024-03-29T15:44:57Z
2024-03-29T15:44:57Z
The strategy pyramid: strategic marketing analysis for developing countries
Andaleeb, Syed Saad
Gardner, David M.
http://hdl.handle.net/10361/7122
2016-12-06T06:42:59Z
1990-01-01T00:00:00Z
The strategy pyramid: strategic marketing analysis for developing countries
Andaleeb, Syed Saad; Gardner, David M.
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these countries engage in international market transactions. Entering the international market arena will, however, require overcoming a number of barriers this paper identifies these barriers at three distinct and yet interrelated levels these include structural barriers within the country, competitive barriers requiring attention to relations management, and market access barriers suggesting how to create demand pull situations through satisfying customer needs two strategic domains emerge by using the strategy pyramid as a framework for analyzing and overcoming the barriers these include product-market strategies and technology-industry strategies. The subcomponents of each of these strategic domains represent critical factors which the developing countries will need to address this will help them in formulating appropriate plans to facilitate international market transactions for improving their socioeconomic conditions.
This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20
1990-01-01T00:00:00Z
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
Andaleeb, Syed Saad
Basu, Amiya K.
http://hdl.handle.net/10361/7120
2016-12-06T06:27:42Z
1994-01-01T00:00:00Z
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
Andaleeb, Syed Saad; Basu, Amiya K.
The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, (4) reliability, and (5) convenience—was examined. Perceived fairness was found to be an important determinant of service quality evaluation and its importance depended on the complexity of the task involved and the customer's knowledge of automobile repairs. In particular, when the task was complex and the customer did not feel knowledgeable, perceived fairness was found to be significantly more important than any of the other four factors.
This article was published in the Journal of Retailing [© 1994 New York University] and the definite version is available at : http://doi.org/10.1016/0022-4359(94)90005-1 The Journal's website is at: http://www.sciencedirect.com/science/article/pii/0022435994900051
1994-01-01T00:00:00Z
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
Andaleeb, Syed Saad
http://hdl.handle.net/10361/7119
2016-12-06T06:08:29Z
1994-01-01T00:00:00Z
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
Andaleeb, Syed Saad
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not adding to patients′ costs, consumers are likely to favor this marketing activity. With the exception of education, demographic factors did not have a significant effect on the dependent variable.
This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302
1994-01-01T00:00:00Z
How consumers view hospital advertising
Andaleeb, Syed Saad
http://hdl.handle.net/10361/7118
2016-12-06T05:48:10Z
1994-01-01T00:00:00Z
How consumers view hospital advertising
Andaleeb, Syed Saad
This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a demographic perspective, there were differences in attitudes based on gender, age, and education. Income levels had no significant relationship with attitudes. However, consistent results were found on the relative proportion of consumers who were able to recall hospital advertisements. Mostly, they recalled hospital ads seen on TV and newspapers.
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08
1994-01-01T00:00:00Z