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Factors affecting consumers preferences on fast food items in Bangladesh
(Journal of Applied Business Research (JABR), 2010-08)
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among ...
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)
Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ...
Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
(© 2011 Industrial Engineering Letters, 2011)
Warranty can be defined as a part of the common law system that states and assures the consumers that a
product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the
purchase ...
Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective
(© 2011 Interdisciplinary Journal of Contemporary Research in Business (IJCRB), 2011-09)
Private hospitals and clinics are privately managed organizations in which sick and injured persons are given
medical or surgical treatments. A clinic usually provides treatments to non-resident patients, while a ...