Browsing by Subject "Social media"
Now showing items 1-20 of 32
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Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ... -
Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
(Brac University, 2020-09)This report is based on the learning accomplished on a period of over 3 months with a reputable organization, Transformation media Trust. Transformation Media Trust (TMT) is a non-profitable, Non-governmental, Non-Political ... -
Cultural communication through social media and the second or foreign language lerning
(BRAC University, 2012)Foreign or second language learning can be enhanced through the interaction with the target language and cultural context. However, it has always been a great difficulty to create the authentic cultural exchange which ... -
Cyberbullying detection using sentiment analysis in social media
(BRAC University, 8/18/2016)In this day and age, the usage of Social Media has increased enormously in our daily lives. People like to share their experiences in various social media accounts for their friends to see. Consequently, the possibility ... -
Demystifying black-box learning models of rumor detection from social media posts
(BRAC University, 2021-09)Social media and its users are vulnerable to the spread of rumors, therefore, protect ing users from these rumors spread is extremely important. This research proposes a novel approach for rumor detection in social media ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
The experience of advertising world and translation at Paper Rhyme Advertising Limited
(Brac University, 2021-12) -
An experiential investigation on internet addiction and specific disorders like depression, self-esteem and introversion among university students
(BRAC University, 2018-12)The tormenting hurdle that is slowly isolating the youth of this generation from being leaders of tomorrow, is depression. In recent times, students have been observed to indulge in compulsive use of Internet which has ... -
Exploring different dimensions of social media at Dhaka Tribune
(BRAC Univeristy, 2018-04) -
Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
(Brac University, 2021-10)The impact of digital marketing and brand promotion is the focus of my internship report. In this study, I will cover how an organization interacts with clients, and also how social media marketing promotes brands in ... -
How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
(Brac University, 2021-06)The use of social media influencers (SMI) is increasingly being explored and evaluated by marketers both globally and in Bangladesh. This quantitative research aims to contribute in the field of social media influencer ... -
How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited
(Brac University, 2020-06)I have been preparing this report as part of my internship program which was the requirement of the university to complete my graduation and I included my whole work experience from the Query Management Team (Robi-Airtel ... -
How to deliver effective customer service through social media
(BRAC University, 2017-04-10)Strategeek Digital is an award winning digital marketing agency. I worked with the Social Media team for Robi Axiata Limited as a customer query management officer. This team is responsible for the overall digital and ... -
Impact of social media marketing and influencer marketing in today’s age
(BRAC University, 2019-04-30)As we are getting access to more and more advanced technology, we as a nation should progress towards building a much more impactful future. As not only the number of smartphone users is increasing but also due to advanced ... -
Impact of social media marketing on event factory
(BRAC University, 2018-12-13)While First world countries are shifting to Online Media leaving offline media as an obsolete one, it is high time to take this change into effect in Bangladesh. The rapid growth of Smartphone users and expansion of Fast ... -
The impact of social media on consumer behavior in choosing restaurants in Bangladesh
(BARC University, 2017-08-13)Over the past few years, internet has taken the world by a storm and a new phenomenon known as social media has changed the course of our lives. Each and every aspect of today’s world has been affected by social media, ... -
Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
(Brac University, 2019-04)The world is changing as well as Bangladesh and we are living in an age of technology and marketing. With the increasing population on social media in Bangladesh, consumers are becoming smarter. Their demand is changing ... -
Influence of social media and e-learning on breaking language barriers during the Covid19 situation
(Brac University, 2022-01)Learning a language is always an extraordinary challenge for a person. It comes with many obstacles that one needs to overcome. From the very beginning of time there are many methods that are being followed to ensure the ... -
Procurement & negotiation practices in ADA – analytics data advertising (Axiata Digital Bangladesh)
(Brac University, 2021-08)In this internship report I have analyzed different approaches being used in ADA for procurement & negotiation. In the first chapter I have written about my internship organization, responsibilities & outcome from this ... -
Query management on social media
(BRAC University, 2018-04)The report is basically on the internship program that I have experienced at X solutions limited. This has allowed me to learn more briefly about ecommerce and its functions. Along with this I got the chance to explore ...
