Browsing by Subject "brand awareness"

Now showing items 1-2 of 2

Ideal social media marketing communication strategies for ISP industries of Bangladesh

Hossain, Md. Abir (Brac University, 2022-01)

“Link3 Technologies Limited” is a National ISP Company alongside a leading IT solution provider. It started operating in 2000. They offer a wide range of solutions including services like IP Telephony, cybersecurity, ...
The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

Sultana, Jesmin (Brac University, 2024-01)

This internship document aims to investigate how social media influencer marketing affects consumer behavior, specifically how well it works to raise brand recognition, enhance customer satisfaction, and boost sales in ...