Browsing by Subject "bKash Limited (Bangladesh)."
Now showing items 1-2 of 2
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Exploring consumer preferences and usage patterns in mobile recharge services
(Brac University, 2024-07)This report focuses on the preferences of consumers and their patterns in usage of the mobile recharge service offered by different vendors, while particularly focusing on the role of MFS platforms such as bKash. The ... -
Navigating the digital landscape - bKash’s endeavour to carve its online presence
(Brac University, 2024-06)The following piece details my internship with bKash Limited, a renowned mobile financial services provider in Bangladesh. In my internship, I have tried to find out how these digital marketing means of bKash affect the ...
