Browsing by Subject "User Generated Content (UGC)"
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Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews
(Brac University, 2020-12)Daraz Bangladesh has brought about a new era in the e-commerce industry of Bangladesh. It has opened up new opportunities for businesses and small-scale sellers. The digital marketplace has played a role in changing customer ...