Browsing by Subject "Trust"
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Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ... -
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
(© 2016 Informa UK Limited, trading as Taylor & Francis Group., 2017-11)Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, ...