Browsing by Subject "Trade marketing"
Now showing items 1-8 of 8
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Assessment of the trade marketing approach and competitor’s analysis of Transcom Beverages Limited for Bangladesh Beverage Market
(BRAC University, 2024-09)This paper contains the brief overview of the Transcom Beverages Limited, student’s internship experience, and a detailed research study on TBL’s trade marketing strategies and competitive positioning within the Bangladeshi ... -
Branding and communication mix of Transcom Beverages Ltd
(Brac University, 2023-01)My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the ... -
Challenges and opportunities in trade marketing: perspectives from Transcom beverage Limited Executives
(Brac University, 2024-10)This report shows that the executives of Transcom Beverages Ltd who plays a significant role in beverage sector a PepsiCo affiliate, they put their potentials in trade marketing. By doing many analyses in-depth research ... -
A comprehensive study on shipping business: the case of Bangladesh
(Brac University, 2024-10-06)The internship report, entitled "A Comprehensive Study on Shipping Business: The Case of Bangladesh," offers a thorough examination of the maritime sector in Bangladesh. Key elements of the industry are examined in the ... -
The impact of trade activation and promotion in trade channel to increase business volume
(BRAC University, 2016-10-18)Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "The Impact of Trade Activation and ... -
Observation from field force attachment on distribution excellence
(BRAC University, 2017-12-20)This internship report has the study of the organization British American Tobacco Bangladesh. It is one of the prominent industries in Bangladesh and has been playing a significant role in the economy of Bangladesh. BATB ... -
Trade Marketing activities of Transcom Beverages Limited
(Brac University, 2022-01)The internship report is offered as an example because it is one of the criteria for all BRAC Business School interns. This internship report explains in detail how Bangladesh's largest franchise functions in terms of sales ... -
Trade marketing strategies for building a strong beverage brand in Bangladesh: a focus on Transcom Beverages
(BRAC University, 2024-09)The executive summary of the report about Transcom Beverages Ltd (Known as TBL) defines the cardinal points of the internship, the organizational practices and the strategic contributions. It is during the internship ...
