Browsing by Subject "Social media"
Now showing items 1-20 of 65
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Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
(Brac University, 2023-05)This report begins with information on the internship, such as the duties and tasks assigned to it, as well as the obstacles encountered. Secondly, it includes business information about IDLC Finance Limited, such as its ... -
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ... -
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform
(BRAC University, 2023-04)Foodpanda is an online food delivery platform that connects customers with a wide range of restaurants, shops, and grocery outlets, allowing them to order their favorite meals, necessary grocery items, or medications ... -
Assessment styles and students’ mental health at Bangladeshi private universities
(Brac University, 2022-12)The onset of COVID-19 has brought about drastic changes in everyone’s lives, especially of the student body. Although students are seen to perform well academically during the lockdown, the social media is strewn with ... -
Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
(Brac University, 2020-09)This report is based on the learning accomplished on a period of over 3 months with a reputable organization, Transformation media Trust. Transformation Media Trust (TMT) is a non-profitable, Non-governmental, Non-Political ... -
Clay jewelry making and social Media marketing for clay jewelry businesses: strategies for success in Banolata Refractory Limited
(Brac University, 2023-10)The purpose of this work was to present the clay jewelry sector and its social media marketing analysis of Banolata Refractory Ltd. Banolata Refractory Limited is a one-stop solution company for the auto bricks industry ... -
The collaboration of social media management and creative teamwork at Paper Rhyme
(BRAC University, 2023-05) -
Cultural communication through social media and the second or foreign language lerning
(BRAC University, 2012)Foreign or second language learning can be enhanced through the interaction with the target language and cultural context. However, it has always been a great difficulty to create the authentic cultural exchange which ... -
Customer engagement on social media to improve brand loyalty
(Brac University, 2022-12)This paper describes my internship experience at X- Integrated Marketing Agency. Throughout the internship period, I gained significant knowledge regarding digital marketing and customer experience. With the evolution ... -
Customer engagement through social media
(Brac University, 2023-07)This report provides a comprehensive account of my internship experience at X- Integrated Marketing Agency. During my internship, I acquired substantial knowledge pertaining to digital marketing, in addition to various ... -
Customer service & its dimensions at X solutions LTD. through WhatsApp
(Brac University, 2022-01)My internship program at the university required me to complete my degree, and I incorporated my entire work experience from the Query Management Team (Robi-Airtel WhatsApp) at X Solutions Limited in my report. I handled ... -
Cyberbullying detection using sentiment analysis in social media
(BRAC University, 8/18/2016)In this day and age, the usage of Social Media has increased enormously in our daily lives. People like to share their experiences in various social media accounts for their friends to see. Consequently, the possibility ... -
Demystifying black-box learning models of rumor detection from social media posts
(BRAC University, 2021-09)Social media and its users are vulnerable to the spread of rumors, therefore, protect ing users from these rumors spread is extremely important. This research proposes a novel approach for rumor detection in social media ... -
Dependence on social media in the Bangladesh market industry
(Brac University, 2022-06)This report talks about the current psychology that drives the marketing environment in Bangladesh. The report begins with a brief diagram of my 3-month long internship at Ovlea Digital, who they are, and their company ... -
Designing for brand consistency across social media: challenges and strategies at Wonderif
(Brac University, 2024-01)This internship report is written by an ongoing full-time employee of Wonderif Studio Pvt. Ltd., holding the position of Intern, Branding and Design, whose main responsibilities entailed assisting in making consistent ... -
Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
(Brac University, 2021-01)The report focuses on my experiences, learning and the people I have met communicated with over the course of full time internship program at Analyzen Bangladesh Ltd. Despite tough regulations, Analyzen being the first ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
Effect of social Media on mental health
(Brac University, 2023-01)An online community where people work together to produce, share and change their ideas and comments about any data is known as web-based social network ing. Over the past ten years, long-distance social networking purpose ... -
Efficacy and challenges in learning English by using social media: a case study on the tertiary level learners in Bangladesh
(Brac University, 2022-01)This study attempts to describe the implementation of social media-based teaching and learning in improving students' language skills. As CLT ( Communicative Language Teaching ) and ICT ( Information and Communication ... -
Enhanced hate speech detection in social media using transformer-based models
(Brac University, 2024-01)Hate speech on social media can escalate into ”cyber conflict,” detrimentally impacting social life. With the exponential growth of Internet users and media content, identifying abusive language in audio and video content ...